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Did you miss yesterday's 411: Here it is again. Get it every week in your inbox by subscribing to the Only Influencers 411 newsletter. All the news you need to read plus Jobs, Meetups, and Discussons for the digital community.
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Only Influencers. A private, invitation-only network for digital marketers.
Today's 411
September 7, 2011
Moderator's note
Influencers!

The OI Pins are in and I'll be starting to send out this week.

September is Lurkers Month: any influencer who posts for the first time will receive a free Only Influencers Coffee Mug!

Meetups: Those in the Northern California area are invited to invite their peers to the Sunnyvale Meetup next week. Return Path will sponsor Beer, Wine, and BBQ at their headquarters.

Chicago Meetup is on the 21st. And we just announced the next Atlanta Meetup on the 27th. Click on the links below to RSVP: open to members and non-members.

MarketingSherpa is looking for speakers for the 2012 Email Summit. If you are interested CLICK HERE to get to the submission form. The want case studies directly from Brands.

LiveIntent is looking for an Executive Assistant. Not really an Influencer job but if you know anyone who knows the usual clerical software (Excel, Word, Salesforce, etc) and wants the job have them contact Dave Hendricks at dave@liveintent.com.

Simms Jenkinn's team has released a new White Paper: Email Acquistion 2.0. Click on the link to get it. 

New Influencers who have joined in the last week:

Persia Tatar: Founder, Social Media Society
Adam Cooke: Director of Digital Strategy,  GarageFly
Angel Evan: Managing Partner, The Dark Matter
Scott Townsend: Marketing Manager,  Urban Airship
Niels van Meerte Janse: Manager of Product Development, Measuremail

Upcoming Only Influencers Meetups

Sunnyvale Meetup sponsored by Return Path

location: Sunnyvale, CA (click on link for details)
date/time: 9-15-11 / 5:00pm

Atlanta Meetup

location: Atlanta, GA (click on link for details)
date/time: 9-27-11 / 5:00pm

Chicago Meetup sponsored by AlCHEMYWOrx

location: Chicago, IL (click on link for details)
date/time: 9-21-11 / time to be determined

Best Influencers Discussions (Members Only)

Are Marketers Really That far off in predicting consumer sentiment towards mobile advertising

TOnly Mobile kicks off with some great discussions on consumer perception of mobile advertising.
 

Mobile shopping: more buzz than buy

Only Mobile reacts to a recent HuffingtonPost article that questions the effectiveness of mobile advertising.

Do you think text versions of emails are still important?

Only Email debates the need for text versions of HTML emails?
 

LTV and Predictions

Only Email discusses Influencer Jaffer Ali's recent article on the possibilities of predicting behavior

All the news worth reading

Eight Steps to good mobile email design

Neil Berman shares some good tips on optimizing for mobile.
topic: Mobile
Rating: Worthwhile
 

do you know why you are sending that marketing email?

Mike Hotz wants to know: what are you trying to accomplish.
topic: Email
Rating: Worthwhile

Is Email getting the credit (budget) it deserves

The DMA's Email Marketing Blog wants to know if email is getting its slice of the pie. 
topic: Email
Rating: Worthwhile

Ralph Lauren takes over the times ipad app, reminds us what a 'sponsor' does

Is there anyone who doesn't know you can get around the NY Times paypal by just switching to "private browsing"? Maybe here is a reason to actually pay for it.
topic: Mobile
Rating: Worthwhile

triggered email messaging in five easy steps

Behaviorally triggered email campaigns have a 30% higher open and clickthrough rate.
topic: Email
Rating: Worthwhile

Database guru calls 'bs' on lifetime value detractors

Arthur Hughes takes on our own Influencer Chris Donald. Hey, them's fighting words. We'll have to have a tag team match and add Jaffer.
topic: Email
Rating: Must read

iab takes stab at standardizing rich mobile ads?

Long time since I've heard anything out of the IAB.
topic: Mobile
Rating: Worthwhile
 

Email and CPG Brand

Influencer Gretchen Scheiman says the further from the sale you measure, the less able are to predict the outcome.
topic: Email
Rating: Worthwhile

job postings ( 3 )

Sr. Manager Email MarketinG

Company Name: Vente-Privee
location: New York, NY
posting date: 09-7-2011
 

Email Strategy and deliverability manager

Company Name: Urban Daddy
location: New York, NY
posting date: 09-7-2011
 

Mobile Marketing Manager

Company Name: Capital One
location: McLean, VA
posting date: 09-07-2011
 
Serious about social media?

© 2011 Only Influencers. All Rights Reserved.

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Social Media Banner Like us on Facebook Follow us on Twitter
Only Influencers. A private, invitation-only network for digital marketers.
Today's 411
This Week: August 31 2011
Moderator's note
Welcome to the Hurricane Irene edition of the OI Newsletter.

September is Lurkers Month: any influencer who posts for the first time will receive a free Only Influencers Coffee Mug!

We have a new entrepreneur in the group: Influencer DJ Waldow has decided to take the plunge and has launched his own agency: Waldow Social! Congratulations DJ!

Are you near a Chick-fil-a?  You can get a free breakfast entree thanks to Influencer Simms Jenkins and Brightwave Marketing who created the email promotion. Click Here

Sunnyvale and Chicago Meetups so far in September. Eat BBQ at the Return Path office in Sunnyvale, and see Dela Quist at the Chicago Meetup: make sure to click on the link to RSVP. Members and Non-members invited.

From Influencer Brian Cavoli: "If any of you will be in Boston for the FutureM conference next month, you are invited to our TACOPOCALYPSE party. Chow down on a dozen types of tacos and hot sauces and mingle with other OIs and FutureM attendees. The party is Weds night Sept 14 at the Rattlesnake Bar and Grill on 382 Boylston St in Boston.  If you can make it, reserve your free ticket for the party at http://u.bzz.com/taco or get a pass for the entire conference at http://www.futurem.org."

New Influencers who have joined in the last week:
Krista Chism: consultant, Clio Communications
Kim Anderson: North American Email Manager, Intela
Skip Fidura: Client Services Director, dotDigital Group
Sara Ezrin: Senior Director, Strategic Services, Experian CheetahMail
Marc Haseltine: Email Marketing Manager, National Geographic

Upcoming Only Influencers Meetups

Sunnyvale Meetup sponsored by Return Path

location: Sunnyvale, CA (click on link for details)
date/time: 9-15-11 / 5:00pm

Chicago Meetup sponsored by AlCHEMYWOrx

location: Chicago, IL (click on link for details)
date/time: 9-21-11 / time to be determined

Best Influencer Discussions (Members Only)

Who Uses Folders and Filters

The Influencers debate the use of Folders and Filters to organize the Inbox.
 

Your Email Bucket list

The Influencers dream about all the things they'd like to see in the email industry.

expanding the Mime

Does the industry need to expand the MIME (Multipurpose internet Mail Extension) to include things like mobile?
 

How to get the lurkers engaged

Influencers debate on the best way to get the OI lurkers posting. My answer: give first time posters and OI coffee mug.

All the news worth reading

What You Missed in 2011 by Influencer George Bilbrey

A Roundup of the best email stories from 2011
topic: Email
Rating: Worthwhile
 

14 Ways remove the attention barriers in your email marketing by Influencer Mark Brownlow

What are the obstacles preventing people from engaging with your campaign.
topic: Email
Rating: Worthwhile

The 7 Essential Elements of Effective social media marketing

Guess what: your audience doesn't want an unedited version of the "real" you.
topic: Social Media
Rating: Worthwhile

the Crowded Inbox  by Influencer Dennis Dayman

Dennis talks about Hotmail Sweep, Gmail Priority Inbox, OtherInbox.
topic: Email
Rating: Must read

Forrester: Spending on interactive marketing to skyrocket

Advertisers to spend $77 billion on interactive marketing by 2016
topic: Email, Social, Mobile
Rating: Worthwhile

Mobile Ad Networks Scramble to save biz

Apple phases out ability for marketers to link actions across multiple devices threatening the future of mobile ad market.
topic: Mobile
Rating: Must read

Groupon Traffic Tumbles - is Deal Fatique to Blame?

Daily Deals Done
topic: Email
Rating: Worthwhile
 

Why they stopped using foursquare

Foursquare's 15 minutes is about up.
topic: Social Media
Rating: Worthwhile

What Teens think of email

95% of teens who follow a company on Facebook also subscribe to their email newsletter
topic: Email
Rating: Worthwhile

The State of the State for email and social by Influencer Loren McDonald

Loren reports from the Social Media Summit
topic: Social Media
Rating: Worthwhile

Back to Basics; Analysing Email Campaign Results

Things retailers need to understand before jumping into Mobile
topic: Mobile
Rating: Must Read

job postings ( 10 )

Digital Services Production Support Specialist (supplied by OI member)

Company Name: Aprimo
location: Indianapolis, IN
posting date: 08-30-2011
 

Email Marketing Strategist (Supplied by OI Member)

Company Name: Bronto
location: Durham, NC
posting date: 08-150-2011
 

Mobile Product Marketing Manager

Company Name: JP Morgan Chase
location: San Francisco, CA
posting date: 08-30-2011
 

Senior Mobile Marketing Manager

Company Name:The College Board
location: New York, NY
posting date: 08-15-2011
 

Director, Mobile Marketing

Company Name: Omnicom
location: New York, NY and Chicago
posting date: 08-30-2011
 

Director Digital Marketing

Company Name: Mattel
location: El Segundo, CA
posting date: 08-30-2011
 

VP Social Media and Digital Marketing Strategist

Company Name: MS&L
location: New York, NY
posting date: 08-30-2011
 

Senior Director Global Email  Marketing

Company Name: Expedia
location: Bellevue, WA
posting date: 08-30-2011
 

Senior Manager Email Marketing

Company Name: Williams-Sonoma
location: San Francisco, CA
posting date: 08-15-2011
 

Email Marketing Guru

Company Name: Merkle
location: New York, NY
posting date: 08-30-2011
 
Serious about social media?

© 2011 Only Influencers. All Rights Reserved.

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Influencers! Here is today's 411


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Enhanced Email Program on the Menu for Wolfgang Puck

  • A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
  • Topic: Case Study
  • Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

  • Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
  • Topic: B2B Newsletters
  • Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

  • How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
  • Topic: Social Media
  • Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

  • Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
  • Topic: Deliverability
  • CoolRating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

  • Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
  • Topic: Is Email Hot?
  • CoolRating: Must Read

7 Simple Ways to Optimize Your Email Design

  • Nice tips from Bronto on email design with good examples
  • Topic: Email Design
  • Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

  • Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
  • Topic: Social Media
  • Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

  • Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
  • Topic: Press Release
  • Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

  • Jeanne Jennings talks about email terms and what they mean (and what they don't).
  • Topic: Industry Education
  • Rating: Worthwhile

Mediocre Email? Don't Bother

  • Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
  • Topic: Industry Education
  • Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

  • Some very good tips on B2B email including dump HTML.
  • Topic: Email Design
  • Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

  • George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
  • Topic: Mobile Email
  • Rating: Worthwhile

Thank You 'Deliverability' Department

  • Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
  • Topic; Deliverability
  • Rating: Worthwhile
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