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Today's 411: All the news worth reading about Email Marketing

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Enhanced Email Program on the Menu for Wolfgang Puck

  • A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
  • Topic: Case Study
  • Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

  • Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
  • Topic: B2B Newsletters
  • Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

  • How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
  • Topic: Social Media
  • Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

  • Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
  • Topic: Deliverability
  • CoolRating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

  • Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
  • Topic: Is Email Hot?
  • CoolRating: Must Read

7 Simple Ways to Optimize Your Email Design

  • Nice tips from Bronto on email design with good examples
  • Topic: Email Design
  • Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

  • Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
  • Topic: Social Media
  • Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

  • Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
  • Topic: Press Release
  • Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

  • Jeanne Jennings talks about email terms and what they mean (and what they don't).
  • Topic: Industry Education
  • Rating: Worthwhile

Mediocre Email? Don't Bother

  • Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
  • Topic: Industry Education
  • Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

  • Some very good tips on B2B email including dump HTML.
  • Topic: Email Design
  • Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

  • George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
  • Topic: Mobile Email
  • Rating: Worthwhile

Thank You 'Deliverability' Department

  • Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
  • Topic; Deliverability
  • Rating: Worthwhile
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Guest Saturday, 19 April 2014