Enhanced Email Program on the Menu for Wolfgang Puck

• A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
• Topic: Case Study
• Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

• Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
• Topic: Deliverability
• Rating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

• Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
• Topic: Is Email Hot?
• Rating: Must Read

7 Simple Ways to Optimize Your Email Design

• Nice tips from Bronto on email design with good examples
• Topic: Email Design
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

• Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
• Topic: Press Release
• Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

• Jeanne Jennings talks about email terms and what they mean (and what they don't).
• Topic: Industry Education
• Rating: Worthwhile

Mediocre Email? Don't Bother

• Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
• Topic: Industry Education
• Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

Thank You 'Deliverability' Department

• Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
• Topic; Deliverability
• Rating: Worthwhile