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Today's 411: All the news worth reading about Email Marketing

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Influencers! Here is today's 411


Notes from Bill:

We have 3 Meetups planned:

July 7th in Denver with Connection Engine as the sponsor. Time TBD. Should have an update soon on this.

July 12th: Atlanta Meetup with AlchemyWorx as the sponsor.

July 21st: New York Meetup, LiveIntent is the sponsor.

I'll be sending updates this week about times and places.

Jobs:

Sears: Email Marketing Mananger

Return Path is growing quickly and has over 35 positions currently available in California (Sunnyvale), Colorado (Broomfield), and New York (NYC). We are looking to fill positions in Account Management, Sales, Marketing, and various Technical areas. http://www.returnpath.net/careers/open/

Mozilla (FireFox), Email Marketing Coordinator, Mountain View, CA

IContact: COO

Email Marketing Manager, Webs Inc, Silver Springs, MD

Email & Marketing Analytics Manager, Etsy, Brooklyn, NY

Email Marketing Specialist, American College of Education, Dallas, TX

Email Marketing Manager, Yellowbook, King of Prussia, PA

Senior Marketing Manager, Email Marketing, Benchmark Brands, Atlanta, GA

Manager, Email Marketing, Guitar Center, Westlake Village, CA

Senior Representative, Email Marketing, Universal Studios, Orlando, FL

Manager, Email Marketing, Scholastic, New York, NY

Email Marketing Associate, Quidsi, Inc, Jersey City, NJ

Manager, Digital Marketing, Safeway, Pleasanton, CA

Email Marketing Manger, Saks Fifth Ave, New York, NY

Articles:

The Evolution of Email Marketing and Social CRM

  • Using Social media to uncover what your clients are passionate about, identifying influencers in database.
  • Topic: Social Media
  • Rating: Worthwhile

Efficiently creating and using customer cases and client references (without the BS)

  • Some good tips about utilizing customer testimonials.
  • Topic: Customer Testimonials
  • Rating: Worthwhile

Why and How to Ignore Email Marketing Advice

  • Here is a good quote from the article: "If reading email marketing advice makes you feel discouraged, it's not because you're doing it wrong; it's because we are. " Mike May gives a very good argument that most email advice is badly aimed and not applicable.
  • Topic: Industry Education
  • Rating: Must Read

Email Marketing Metrics 2010 from Harte-Hanks Postfuture Index

  • New study from Harte-Hanks with some good stats.
  • Topic: Email Statistics
  • Rating: Worthwhile

Keys to Success with Social Media Marketing: Foursquare

  • Jeanne Jennings reviews some Foursquare offers.
  • Topic: Foursquare
  • Rating: Worthwhile

Grwoing your Email Subscriber List: Seven Tips (and Some Social Media)

  • Good tips from J-P Clerck including using mini-forms on every page, offer an incentive, and learning from unsubscribes.
  • Topic: List Building
  • Rating: Worthwhile

UK Email Deliverability Suffered in 2010

  • Andrew Bonar reports on new ReturnPath report and blames Email marketers lack of best practices for a 50% jump in emails not being delivered to UK customers.
  • Topic: Deliverablilty
  • Rating: Worthwhile

Creating Coherent Email Programmes

  • Miss the old pyramid chart now that the USDA has moved to a food plate? This will get you through the day.
  • Topic: Industry Education
  • Rating: Worthwhile

Breathing Life into Email Lifecycle Messaging

  • Kara Trivunovic invites you to have a drink every time she uses the word relevant. Don't drive after you read this article.
  • Topic: Email Lifecycle
  • Rating: Worthwhile

7 Steps to an Email Opt-in Page that Works

  • Who do you want? What do you want them to do? How much info should you ask for:Just some of the 7 tips provided in this informative article.
  • Topic: Signup Pages
  • Rating: Worthwhile

Ask an Expert: Best, Easiest Triggers

  • The Influencers do it again in this article on Ken Magill's newsletter.
  • Topic: Only Influencers
  • Rating: Must Read

3 Email Subscribers Behaviors to Investigate

  • Data Dredging to find insights into your customers.
  • Topic: Data Analysis
  • Rating: Must Read
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Guest Friday, 25 April 2014