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The 411 for September 7th, 2011

Posted by Bill McCloskey on Thursday, 08 September 2011 in Today's 411
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Only Influencers. A private, invitation-only network for digital marketers.
Today's 411
September 7, 2011
Moderator's note
Influencers!

The OI Pins are in and I'll be starting to send out this week.

September is Lurkers Month: any influencer who posts for the first time will receive a free Only Influencers Coffee Mug!

Meetups: Those in the Northern California area are invited to invite their peers to the Sunnyvale Meetup next week. Return Path will sponsor Beer, Wine, and BBQ at their headquarters.

Chicago Meetup is on the 21st. And we just announced the next Atlanta Meetup on the 27th. Click on the links below to RSVP: open to members and non-members.

MarketingSherpa is looking for speakers for the 2012 Email Summit. If you are interested CLICK HERE to get to the submission form. The want case studies directly from Brands.

LiveIntent is looking for an Executive Assistant. Not really an Influencer job but if you know anyone who knows the usual clerical software (Excel, Word, Salesforce, etc) and wants the job have them contact Dave Hendricks at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Simms Jenkinn's team has released a new White Paper: Email Acquistion 2.0. Click on the link to get it. 

New Influencers who have joined in the last week:

Persia Tatar: Founder, Social Media Society
Adam Cooke: Director of Digital Strategy,  GarageFly
Angel Evan: Managing Partner, The Dark Matter
Scott Townsend: Marketing Manager,  Urban Airship
Niels van Meerte Janse: Manager of Product Development, Measuremail

Upcoming Only Influencers Meetups

Sunnyvale Meetup sponsored by Return Path

location: Sunnyvale, CA (click on link for details)
date/time: 9-15-11 / 5:00pm

Atlanta Meetup

location: Atlanta, GA (click on link for details)
date/time: 9-27-11 / 5:00pm

Chicago Meetup sponsored by AlCHEMYWOrx

location: Chicago, IL (click on link for details)
date/time: 9-21-11 / time to be determined

Best Influencers Discussions (Members Only)

Are Marketers Really That far off in predicting consumer sentiment towards mobile advertising

TOnly Mobile kicks off with some great discussions on consumer perception of mobile advertising.
 

Mobile shopping: more buzz than buy

Only Mobile reacts to a recent HuffingtonPost article that questions the effectiveness of mobile advertising.

Do you think text versions of emails are still important?

Only Email debates the need for text versions of HTML emails?
 

LTV and Predictions

Only Email discusses Influencer Jaffer Ali's recent article on the possibilities of predicting behavior

All the news worth reading

Eight Steps to good mobile email design

Neil Berman shares some good tips on optimizing for mobile.
topic: Mobile
Rating: Worthwhile
 

do you know why you are sending that marketing email?

Mike Hotz wants to know: what are you trying to accomplish.
topic: Email
Rating: Worthwhile

Is Email getting the credit (budget) it deserves

The DMA's Email Marketing Blog wants to know if email is getting its slice of the pie. 
topic: Email
Rating: Worthwhile

Ralph Lauren takes over the times ipad app, reminds us what a 'sponsor' does

Is there anyone who doesn't know you can get around the NY Times paypal by just switching to "private browsing"? Maybe here is a reason to actually pay for it.
topic: Mobile
Rating: Worthwhile

triggered email messaging in five easy steps

Behaviorally triggered email campaigns have a 30% higher open and clickthrough rate.
topic: Email
Rating: Worthwhile

Database guru calls 'bs' on lifetime value detractors

Arthur Hughes takes on our own Influencer Chris Donald. Hey, them's fighting words. We'll have to have a tag team match and add Jaffer.
topic: Email
Rating: Must read

iab takes stab at standardizing rich mobile ads?

Long time since I've heard anything out of the IAB.
topic: Mobile
Rating: Worthwhile
 

Email and CPG Brand

Influencer Gretchen Scheiman says the further from the sale you measure, the less able are to predict the outcome.
topic: Email
Rating: Worthwhile

job postings ( 3 )

Sr. Manager Email MarketinG

Company Name: Vente-Privee
location: New York, NY
posting date: 09-7-2011
 

Email Strategy and deliverability manager

Company Name: Urban Daddy
location: New York, NY
posting date: 09-7-2011
 

Mobile Marketing Manager

Company Name: Capital One
location: McLean, VA
posting date: 09-07-2011
 
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