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Today's 411: September 14th, 2011

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Today's 411
This Week: september 14, 2011
Moderator's note
Influencers, here is what is going on this week.

Meetup: please note that the Sunnyvale Meetup has been moved to October 6. We have two New York meetups in the works and will announce shortly.

Pins: hopefully many of you already have your pins. I'll be sending pins to Ad:tech London as well. If you haven't signed up to receive your OI pin yet, you can do it here.

Influencers Training Offer & Meet Up at OTA Forum – Wash DC Monday Oct 17th - Register by Sept 17th
Only Influencers is a supporting partner of the Upcoming Online Trust Forum & Training Academy in D, Oct 17/19.   I want to personally encourage you to attend the training Academy on Monday Oct 17th, (followed by a welcome reception for Influencers and OTA Attendees).   In recognition of our partnership  with OTA, Insiders are offered a $100 savings for the OTA Training Academy (regularly  $249).  To take advantage, simply use  code OTA-OI during registration for the Academy.  Learn more about the classes here.

Upcoming Only Influencers Meetups

Chicago Meetup sponsored by Alchemy worx

location: tbd (check facebook fan page)
date/time: 9-21-11 / 5-8:30pm

Atlanta Meetup

location: Gordon Biersch, 848 Peachtree Street, NE, Atlanta
date/time: 9-27-11 / 6-8 pm

Sunnyvale meetup sponsored by return path

location: Return Path Sunnyvale offices
date/time: 10-6-11 / 5-8 pm

Best Influencer Discussions (Members Only)

Multiple Facebook pages vs one

The Influencers debate whether it is a good idea to have more than one Facebook page for a company or brand.

Influencers Remember 911

The most moving thread in OI history. The Influencers remember where they were on that day.

Half life of different types of email campaigns

How long does it take to get half the clicks in an email campaign.

Are text emails still necessary

The discussion continues.

All the news worth reading

Holiday Preparedness

Rick Buck suggests ways to prepare for the holiday email campaigns.
topic: Email
Rating: Worthwhile

Reactivation - 9 tips to re-engage y with your email list

Matthew Simons says 60% of your list will become inactive after 6 months.
topic: Email
Rating: Worthwhile

integration of email and social strengthening, despite swyn's decline

Chad Whites prediction that SWYN adoption would hit 50% was off by half.
topic: Social Media
Rating: Worthwhile

No, an app can't cure acne

FTC goes after Apps with questionable claims.
topic: Mobile
Rating: More Weird than Worthwhile

A marketer's guide to advances in retargeting

The latest retargeting technology of email, social and mobile
topic: Email, Social, Mobile
Rating: Must Read

how to know if mobile commerce is right for you

Mobile websites have the potentiaof increasing conversion rates according to Ian MacDonald.
topic: Mobile
Rating: Worthwhile

older internet users drive mobile social adoption

Internet users over the age of 55 are driving the growth of social networking through the Mobile Interenet
topic: Mobile, Social
Rating: Worthwhile

How to Avoid the spam folder in 10 easy steps

Just what the title says
topic: Email
Rating: Worthwhile

Creating an engagement index

David Daniels discusses how to create an engagement scorecard.
topic: Email
Rating: Like all David's stuff: Must Read

job postings ( 10 )

Client Service Manager

Company Name: Active Network
location: New York, NY
posting date: 09-14-2011

Email Production Specialist

Company Name: Alchemy Worx
location: Atlanta, GA
posting date: 09-14-2011

digital compliance Director

Company Name: DMA
location: New York, NY
posting date: 09-14-2011

Director, DVD Marketing - Online Display

Company Name:NetFlix
location: Los Gatos, CA
posting date: 09-14-2011

Manager DVD Marketing, Retention Email

Company Name: Netflix
location: Los Gatos, CA
posting date: 09-14-2011

Senior Manager, DVD Marketing - Online Partnerships

Company Name: Netflix
location: Los Gatos, CA
posting date: 09-14-2011

Sr. Manager, DVD Marketing - Search Engine Channel

Company Name: Netflix
location: Los Gatos, CA
posting date: 08-15-2011

West Coast Sales Director

Company Name: Datran Media
location: San Francisco, CA
posting date: 09-14-2011
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