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Today's 411 This Week: september 14, 2011 Moderator's note Influencers, here is what is going on this week. Meetup: please note that the Sunnyvale Meetup has been moved to October 6. We have two New York meetups in the works and will announce shortly. Pins: hopefully many of you already have your pins. I'll be sending pins to Ad:tech London as well. If you haven't signed up to receive your OI pin yet, you can do it here. Influencers Training Offer & Meet Up at OTA Forum – Wash DC Monday Oct 17th - Register by Sept 17th Only Influencers is a supporting partner of the Upcoming Online Trust Forum & Training Academy in D, Oct 17/19.   I want to personally encourage you to attend the training Academy on Monday Oct 17th, (followed by a welcome reception for Influencers and OTA Attendees).   In recognition of our partnership  with OTA, Insiders are offered a $100 savings for the OTA Training Academy (regularly  $249).  To take advantage, simply use  code OTA-OI during registration for the Academy.  Learn more about the classes here. Upcoming Only Influencers Meetups Chicago Meetup sponsored by Alchemy worx location: tbd (check facebook fan page) date/time: 9-21-11 / 5-8:30pm Atlanta Meetup location: Gordon Biersch, 848 Peachtree Street, NE, Atlanta date/time: 9-27-11 / 6-8 pm Sunnyvale meetup sponsored by return path location: Return Path Sunnyvale offices date/time: 10-6-11 / 5-8 pm Best Influencer Discussions (Members Only) Multiple Facebook pages vs one The Influencers debate whether it is a good idea to have more than one Facebook page for a company or brand.   Influencers Remember 911 The most moving thread in OI history. The Influencers remember where they were on that day. Half life of different types of email campaigns How long does it take to get half the clicks in an email campaign.   Are text emails still necessary The discussion continues. All the news worth reading Holiday Preparedness Rick Buck suggests ways to prepare for the holiday email campaigns. topic: Email Rating: Worthwhile   Reactivation - 9 tips to re-engage y with your email list Matthew Simons says 60% of your list will become inactive after 6 months. topic: Email Rating: Worthwhile integration of email and social strengthening, despite swyn's decline Chad Whites prediction that SWYN adoption would hit 50% was off by half. topic: Social Media Rating: Worthwhile No, an app can't cure acne FTC goes after Apps with questionable claims. topic: Mobile Rating: More Weird than Worthwhile A marketer's guide to advances in retargeting The latest retargeting technology of email, social and mobile topic: Email, Social, Mobile Rating: Must Read how to know if mobile commerce is right for you Mobile websites have the potentiaof increasing conversion rates according to Ian MacDonald. topic: Mobile Rating: Worthwhile older internet users drive mobile social adoption Internet users over the age of 55 are driving the growth of social networking through the Mobile Interenet topic: Mobile, Social Rating: Worthwhile   How to Avoid the spam folder in 10 easy steps Just what the title says topic: Email Rating: Worthwhile Creating an engagement index David Daniels discusses how to create an engagement scorecard. topic: Email Rating: Like all David's stuff: Must Read job postings ( 10 ) Client Service Manager Company Name: Active Network location: New York, NY posting date: 09-14-2011   Email Production Specialist Company Name: Alchemy Worx location: Atlanta, GA posting date: 09-14-2011   digital compliance Director Company Name: DMA location: New York, NY posting date: 09-14-2011   Director, DVD Marketing - Online Display Company Name:NetFlix location: Los Gatos, CA posting date: 09-14-2011   Manager DVD Marketing, Retention Email Company Name: Netflix location: Los Gatos, CA posting date: 09-14-2011   Senior Manager, DVD Marketing - Online Partnerships Company Name: Netflix location: Los Gatos, CA posting date: 09-14-2011   Sr. Manager, DVD Marketing - Search Engine Channel Company Name: Netflix location: Los Gatos, CA posting date: 08-15-2011   West Coast Sales Director Company Name: Datran Media location: San Francisco, CA posting date: 09-14-2011    © 2011 Only Influencers. All Rights Reserved.