Shoppers on your website take a quick look around.
Then they look at products. If they leave at this stage, as most do, it's called browse abandonment, and sending browse abandonment emails to call them back gives you 3.5% sales uplift on average. These emails are what this post is all about.
Finally shoppers put products into their shopping carts, go to the checkout page and buy. If they leave during any of these steps, it is called cart abandonment, and sending cart abandonment emails to call them back gives you 8% sales uplift on average.
So, browse abandonment and cart abandonment emails target shoppers who leave at different stages in the sales funnel. If you send both types, properly designed, you get 11.5% sales uplift on average. Omit either and you're leaving money on the table.
Browse abandonment emails are straightforward, focused, real-time emails to offer help and call shoppers back. They are different from newsletters, and marketing brochures, and other types of abandonment emails....