Co-Founder, Liveclicker

Video in Email Part 3: Video in Email Best Practices

Video in Email Part 3: Video in Email Best Practices

"Today, I am going to switch gears to a more tactical focus by sharing where video in email is supported, specific techniques and tools you can use to maximize your in-email video coverage, and best practices you can use to create compelling subscriber experiences."

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Video in Email Part 2: Video in Email Demythified

Video in Email Part 2: Video in Email Demythified

"For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page. Placing a video in the email message itself was looked upon as a fool’s errand at best, or the precursor to disastrous deliverability and subscriber experiences at worst. "

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Video in Email Part 1: The Case for Video in Email

Video in Email Part 1: The Case for Video in Email

"In today’s post, I outline how the landscape has shifted in the world of video in email, and why more marketers are embracing this tactic now than ever before. "

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