Kath Pay

Kath Pay

Consultant at Holistic Email Marketing


Kath lives and breathes email marketing, she is not only a world renown speaker and trainer but practices her art with her consultancy, Holistic Email Marketing, where she is Founder and CEO. Many years ago she coined a phrase, Holistic Email Marketing and not only practices this approach within her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014).

Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing.

Kath is recognised as one of the leading email marketing tutors in the UK. She has taught the IDM Email Marketing Award, Econsultancy Email Courses as well as courses for B2B Marketing, Emarketeers, Digital Doughnut and the MSc in Digital Marketing Communications which is accredited by the Manchester Metropolitan University.

Some of the brands she has either trained or helped are: Ebay, Tommy Hilfiger, Mr Porter, Not on the High Street, Barclays, Southbank Centre, TFL, National Theatre, Ocado, Wowcher, Woodhouse, Lloyds Online Pharmacy, Bally, Barbour, Paul Smith, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

She also is a renown international Keynote speaker and has spoken at many conferences, which include: MarketingProfs events; EmailEvolution Conference in the USA; Media Post's Email Insider Summit Europe & USA; Email Expo Frankfurt; MagentoLive! London; TravelZoom Slovenia; Tecomm Romania, Easyfairs Stockholm; Mailing Conference Russia; plus many, many more.