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Latest Email Blogs

Chad S. White

16 December 2024

Is Email Marketing’s ROI Sky-High or Irrelevant?

For the better part of the past two decades, email marketing’s return on investment has hovered around 40:1, according to a variety of sources. For instance, a recent Litmus survey of more than 2,000 marketers found that email marketing’s ROI is 36:1...

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