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Email in the Marketing Mix DMA/EEC Certification Program
From Thursday, March 07, 2013
To Friday, March 08, 2013
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Description
Discover how to develop effective email campaigns that get you noticed in a crowded inbox and truly drive results. You’ll walk away with winning email marketing strategies and tactics you can apply immediately to better engage and retain valuable customers, grow new business, and increase revenue and contribution.
A comprehensive curriculum takes you from regulatory and deliverability essentials through program strategy and design to the detailed how-to’s of building, managing, and improving a multi-pronged email marketing program.
Topics
  • State of the email industry
  • Legal, Regulatory and Compliance Overview
  • Email Strategy, Frequency, and multi-channel integration
  • Anatomy of an email marketing program
  • Master the world of email lists and databases
  • Produce engaging creative, every time
  • Learn the art and science of testing
  • Manage, track, and measure response
 
 
Course Type
Live instructor-led, in-person attendance only
Instructor
Karen Talavera, President Synchronicity Marketing
Course Duration
2 days