Regardless of whether you are a believer that AI is going to revolutionize every industry for the better or a skeptic who sees AI as a threat to original content creation and a host of other ‘human’ roles, I think everyone agrees that AI is here to stay. In the email...

Picture this scenario: The marketing team at your scrappy little company huddles for days hashing out the brand guidelines for a critical new product launch. The results, everyone agrees, are brilliant. The name is snappy, memorable and perfect. The tag line says it all. With all-hands-on-deck intensity everything quickly goes public...

In our previous article , we explored how we’ve automated email production with GenAI. While we’ve embraced the technology, we’re still building trust in the content of AI-generated emails. This has led us to seek ways to further improve that content, recognizing that better context significantly enhances email effectiveness. What can...

Picture this: LLMs, your CRM, and your analytics platforms, all working together in perfect harmony. It's like having a marketing supergroup, each member bringing their own unique skills to the table. LLMs crank out personalized email copy that's so good, it feels like it was written just for you. Your CRM...

As an email marketer, it can feel like bad things are always happening to us. Apple’s Mail Privacy Protection making it much more difficult to adhere to inbox providers own rules around emailing only engaged subscribers Apple’s Link Tracking Protection making conversion tracking harder for some senders Gmail’s policy of Automatic...

I just got results back from a test we ran on the email invitations we send to subscribers on our Email & More, A Q&A with ... list, and I wanted to share them with you, my fellow Only Influencers, because so many of us sponsor webinar series and other events....

Much of my career has been devoted to the exploration of personalization. Searching for answers to one essential question: How we make our content, our marketing, our service, and our products more relevant and more personal? Twenty or so years ago, about midway in my career, I published a book on...

As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking at industry conferences for more than 20 years, I’ve probably written nearly as many as I’ve reviewed! So here are some tips to make your speaking proposal stand...

Let’s begin with a thought experiment. Close your eyes for one second and imagine two people. Person one is an Android user. Person two is an iPhone user. What do you see? How are they the same? How are they different? What were they wearing? What cars do they drive? What...

Soon comes the busy holiday season lots of marketers and companies anticipate and fear at the same time. Want to stand out and make the most of it? Here's the solution that we've been using for the last few years: launch a special project that goes beyond the usual email format...

I recently found myself scrolling through a lively LinkedIn thread where the debate over email design strategies was in full swing. On one side, emerging email marketers were singing the praises of image-only emails, while the more seasoned pros favored mixing images with text. This got me thinking: Is one approach...

Recently, I upgraded our newsletter software to introduce a new image-handling service, changing the domain for all image links in our newsletters. Why, you might ask? To give us more control of image rendering in the emerging world of AI. But that’s a topic for another day. But First, A Little...

If you work for a consumer facing brand in sectors such as retail, marketplaces or travel where there is a relatively high propensity to buy multiple times, the chances are you are sat on a goldmine of under explored opportunities in relation to reactivating lapsed customers. I could quote lots of...

Email has become integral to our lives, allowing us to communicate efficiently and effectively. It’s simple to use and all around us - at work, home, and on the move. Email communication and its smooth operation are crucial for the functioning of every business, regardless of its size or industry. Because...

The 2024 Forrester Email Service Provider (ESP) Wave™ finally dropped today, August 5, and as usual, it’s filled with a mix of great insights, missing vendors, and “what were they thinking?” conclusions. As most of you know, for the last 9 years, my business has exclusively focused on helping enterprise brands...

A recent conversation with some well-known folks in the space turned to the question about email frequency; but from the perspective of setting a floor – the minimum number of emails you should send folks on your list – rather than the maximum. Many eCommerce brands spend a lot of time...

We’ve all been trained to look at click data to evaluate the performance of our newsletters.  Click Reach, Click-Through-Rate, Click-To-Open.  Changes to open tracking have conspired to limit the value of the open as a measurement of engagement, which has put even more focus on clicks as the primary engagement metric....

The Challenges of Post-Apple MPP for Email Marketers As email marketers, one of the biggest challenges we face is trying to figure out what content resonates best with our audiences. Prior to Apple Mail Privacy Protection (MPP), a lot of folks were using open rate along with click rate to give...

If one dares to look, one can find that two things that are seemingly unrelated can actually be connected and teach us quite a bit about each other. My work and my kids are huge chunks of my life, so they easily inspire my thinking and get intermingled. Just watching how...

I was listening to an interview recently that discussed how common imposter syndrome is among many professionals today. It got me thinking about how this very common issue might relate to email marketing in general. Defining Imposter Syndrome Imposter Syndrome is described as the psychological experience of having self-doubt in one’s...