More than ever, Helpful Marketing is good marketing

Helpful-200-wide
One good thing to come out of the coronavirus pandemic is that marketers are rediscovering how to be marketers again, and the evidence is all over the inbox.Email open rates have been going up since COVID-19 lockdowns, quarantines and "safer at home" orders went into effect in mid-March. Granted, more of...
Continue reading
  418 Hits
  0 Comments

The Store to Door Theory of Marketing

delivery-200-wide
I found myself recently opening a package that had been delivered to my front door. Inside the box was a chain. You know, the kind that you use with a padlock to lock a bike or other object, to prevent its theft. That was it, a chain. I had ordered it...
Continue reading
  543 Hits
  0 Comments

Building Your Professional Communities

community-200-wide
Communities have always been an important part of my personal and professional life – even more so now that I, like many others around the world, am living under a ‘stay-at-home’ order due to the COVID-19 pandemic.There are many different types of communities; each is built on a shared interest or...
Continue reading
  319 Hits
  0 Comments

How Does Tab Placement Affect Email Engagement?

tabs-image
With Microsoft rolling out more tabs in Outlook and Hotmail to help users organize their inbox by segmenting messages into Promotions, Social, Newsletters, people are naturally wondering what this will mean for marketers and how this will change your ability to reach your users at Microsoft domains. While no one can...
Continue reading
  1242 Hits
  0 Comments

Adapt or Die: Encouraging Loyalty

loyalty-smaller
We are living in unprecedented times….. no scrap that…. That’s how every blog post or notification seems to start nowadays doesn’t it?! And actually, how unprecedented is the time we are living in?We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we...
Continue reading
  821 Hits
  0 Comments

How Data Can Make You a Better Email Marketer

competitive-analysis-200
These are indeed challenging times for all of us. How do we make the right decisions on what messages to send, when to send them, how not to offend or be tone-deaf? A lot of us are confused. If marketing is anything, it's predictable, and you can use it to forecast.Red...
Continue reading
  1086 Hits
  0 Comments

You've Got Mail

Dedman-200-wide
As I wrote this, Americans were finishing our first full-month of stay-at-home orders to slow the spread of Covid-19, a worldwide pandemic the likes of which our generation has never witnessed. Restaurants, bars and brick-and-mortar retail establishments were shuttered. Office workers (or at least the lucky ones who still had jobs) were...
Continue reading
  767 Hits
  0 Comments

COVID-19 or Coronavirus -- which performs better in subject lines?

Dela-test-200
As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus, the name COVID-19 began to emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into...
Continue reading
  1204 Hits
  0 Comments

Before you press send, think again! Do your emails build or break customer relationships?

send-button-200
Is it just me, or does it feel like a hoard of lawyers has invaded the inbox? I can’t even count the number of email messages from CEOs I never heard from telling me how important the wellbeing of their employees and their customers is. Or how they are now taking...
Continue reading
  338 Hits
  0 Comments

Is Attribution Broken? Or are we just asking the wrong question?

AdobeStock_276113736-200
The Mandela effect is the name for a collective memory that never happened. It is named after the collective memory that Nelson Mandela died in prison in the 1980’s – he didn’t.Marketing has many of these urban myths but the one also stands out as the most ironic quotes of all...
Continue reading
  497 Hits
  0 Comments

Job Board: Candidates and Opportunities

puzzle-200
Only Influencers has set up this temporary job board to help email marketing professionals who are looking for work during this difficult time. All email marketing professionals, not just members of the Only Influencers community, are invited to participate. Special thanks to Ada Barlatt who is helping us manage this!Questions? Reach out...
Continue reading
  2728 Hits
  0 Comments

5 Things You're Probably Doing Wrong with Email Testing and How to Fix Them

Test200
Testing is as essential to your email success as an up-to-date and accurate email address database. It can give you enormous insights into your audience across channels and makes you far more efficient when building campaigns.The increased revenue you will earn from testing will help you create better marketing messages and...
Continue reading
  687 Hits
  0 Comments

Ethical email marketing

ethics-jenna
Automation is here, AI is here, we have more tools than ever to send truly personalised email marketing. We can analyse and get to know our customers better than ever....and it’s getting a bit creepy.In this blog, let’s take a step back and look at how personalisation should make the marketing...
Continue reading
  661 Hits
  0 Comments

"Got Mail?" What's the Brand of Email?

cover-image-milk
Some of us have enough years (or miles) to fill in the sound-bite “You’ve Got Mail!” mentally. In a galaxy far, far away, that sound was an endorphin-jolt — the click of the digital mail-slot with a message from someone you knew. (I’d embed the sound patch here but OI doesn’t...
Continue reading
  1208 Hits
  0 Comments

How to use a 'velvet rope' strategy for your email marketing

AdobeStock_311705548-200-size
In any big awards event there is always a red carpet spread out for the celebrities and VIPs to walk towards the auditorium.There is a big rush of paparazzi and photographers to take the pictures of these celebrities. They pose for pictures and then get inside the place through a special...
Continue reading
  718 Hits
  0 Comments

Round-up: CoronaVirus and Email Marketing

CoronaVirus-200-wide
 We thought it might be helpful to provide a round-up of resources on email marketing during the Coronavirus pandemic:Upcoming webinarsOn-demand webinarsComplimentary offersSwipe file samplesArticlesIf your company is planning to send out an email referencing the pandemic, or even just if you're continuing to communicate business-as-usual information to your email audience, scan...
Continue reading
  6831 Hits
  0 Comments

Thanks to Chrome Changes, Email is Needed More Than Ever

third-party-cookies
Nearly all Adtech and Martech platforms have been utilizing third party-cookies for years to track website visitors, collect data to better personalize and help target ads to the right audiences.The digital marketing world thrived on cookies, but things are about to drastically change. Since 2013, Apple’s Intelligent Tracking Prevention (IP) and...
Continue reading
  1494 Hits
  0 Comments

Should you sell advertising in your email newsletters?

I’d suggest by the feedback I’ve gotten over the years, that most email marketers are thinking about this question the wrong way.Maybe a better way to frame that question would be;“What brand could you partner with, that would bring great relevant value to your current email subscribers” As email marketers and publishers...
Continue reading
  972 Hits
  0 Comments

4 Simple Rules Successful Newsletters Follow for Loyal Readership

CB-and-MB-200-wid_20200225-040903_1
Your list of email addresses could be your company's more valuable asset becaue it's the only following you truly own. Facebook, Instagram, Twitter, and the rest of the gaggle dictate who sees what and when. Your list of email addresses will always belong to you. Better yet, you control exactly what...
Continue reading
  815 Hits
  0 Comments

Test your way to better Open Rates

Test200 A/B Test
I have been following a recent discussion by the Only Influencers membership around how adopting new technology - or even fully using the existing functionality available to you - can be a challenge. Something I am sure many of you reading this would also testify to.The percentage of users who fully...
Continue reading
  911 Hits
  0 Comments