Do you remember when countdown timers in email first became “a thing”? I think it was around 2010 and I was presenting to a very large entertainment company client and they asked what I thought about countdown timers.They had recently tested them in their email program and were excited to add...
We’ve now passed the one-year anniversary of the world changing with the COVID-19 pandemic; how is the email industry doing one year in? Perhaps unsurprisingly, email remained a steady channel of communication throughout the past year. Email sits in an enviable position within marketing. It has the highest ROI of any...