Can We Trust AI With Email Marketing? An Experiment With OpenAI's GPT-4: Insights and Implications

11-Morneau-Picture1

Artificial Intelligence: a term that's as exciting as it is intimidating. It's revolutionized numerous industries, and email marketing is no exception. But the question lingers - can AI truly be trusted? Can machine learning and complex algorithms understand the intricacies of human communication and psychology in order to effectively market a...

Continue reading
  1396 Hits

How to Send More Emails Without Losing Subscribers: A Smart Guide for Email Marketers

TEF1

Are you an email marketer who grapples with the perennial dilemma of being urged by business stakeholders to send more emails? You want to deliver value to your business, but you're equally concerned about losing subscribers or tarnishing your brand's reputation. If this scenario feels all too familiar, you're not alone....

Continue reading
  1437 Hits

The psychology of choice. Crafting compelling emails for results.

tengyart-DoqtEEn8SOo-unsplash-600

Ever wondered what influences your audience as they open, click, or engage with your emails? This article is your key to understanding the psychology behind those choices. We'll unravel the science and craft of creating emails that not only capture attention, but also drive action and long-lasting customer connections. Note: The...

Continue reading
  1358 Hits

Unsubscribe Your Way to Better Deliverability

11-Lantz-Picture1

I found the silver bullet! The one that will guarantee you inbox placement! The elusive, but oh so powerful, UNSUBSCRIBE … (pause for dramatic effect) Ok, maybe announcing it as the ‘silver bullet’ and a ‘guarantee’ was a bit much and maybe a tad bit of an overstatement, BUT hear me...

Continue reading
  1295 Hits

Transforming Email Marketing: The Power of Modular Email Design

raphael-koh-92dgYPsir9k-unsplash-600

Modular email design is not just a trend — it's revolutionizing email marketing.  Beyond well-crafted email snippets, modules offer a novel approach that reshapes email production workflows, allowing marketing teams to prioritize strategic initiatives over technical complexities. Evolution of email production Email has transformed over the past 50 years, adopting various...

Continue reading
  1659 Hits

11 Tips for Crafting an Effective Speaking Proposal and Session Description

ilyass-seddoug-c4lXkCHuaXY-unsplash-600

As programming chair for Email Innovations World since 2020, I’ve reviewed a lot of proposals to speak. And as someone who’s been speaking at industry conferences for more than 20 years, I’ve probably written nearly as many as I’ve reviewed! So here are some tips to make your speaking proposal stand...

Continue reading
  891 Hits

Nurturing Your Email Subscribers: How to Create Email Campaigns that Build Trust and Loyalty with Your Subscribers

francesco-gallarotti-ruQHpukrN7c-unsplash-600

Today we're diving into the world of email campaigns, but not just any campaigns—ones that nurture and grow your relationship with your audience. Trust me, there's a difference between email lists and loyal communities, and we're aiming for the latter. What Does 'Nurturing' Even Mean? Nurturing is like taking care of...

Continue reading
  1276 Hits

Welcome Class of 2027

vasily-koloda-8CqDvPuo_kI-unsplash-600

Many of us on the agency, consulting, and vendor sides of the email industry have been in the business for a decade or more. And if you’re like me, there are times when you think to yourself, “If I see one more article or sit through one more conference session on...

Continue reading
  1161 Hits

Unveiling the Power of Customer Data: Enhancing the Customer Experience

luca-7m-Zigjxc8E-unsplash-600

In today's digital age, as we all know, email marketing has become an essential tool for businesses to connect with their customers and drive sales.  Companies continually striving to build lasting relationships with their customers have made understanding and utilizing customer data paramount. Customer data encompasses a wealth of valuable information...

Continue reading
  1194 Hits

Strategically Using AI

growtika-nGoCBxiaRO0-unsplash-600

Is this going to be another blog post about AI? To be blunt, yes, it is. But it is a blog with a difference. There has been tremendous excitement, interest and fascination with the possibilities of using generative AI tools like chat GPT, Bard, and so on. But what does this...

Continue reading
  1254 Hits

Email Marketing in The Big Marketing Picture

chris-linnett-ml5oOt1aaug-unsplash-1-600

When I brainstorm topics for an upcoming OI article, sometimes I focus on bigger trends in the industry (AI!) or areas where I can speak with some authority (email compliance). But I also like to think about topics and conversations that have come up on our Thursday OI-members-only Live Zoom calls,...

Continue reading
  1561 Hits

Accepting that You Can’t Change People… or Subscribers or Inbox Providers

linus-nylund-Q5QspluNZmM-unsplash-600

You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses...

Continue reading
  2509 Hits

Confessions from a Burnt-Out Email Marketer

lucas-santos-w5zW1PMPQ_A-unsplash-600

Feeling burnt out? You’re not alone. I’m going to let you in on a not-so-secret secret: email marketing burnout is a real thing. I’ve personally experienced it, without actively recognizing it, and learned the hard way how to keep myself physically and mentally healthy in order to maintain my drive for...

Continue reading
  1840 Hits

How to Build a Customer Journey Map If Customer Needs Are Not Identified

joris-beugels-9Af1xSn7Jkw-unsplash-600

Marketers build Customer Journey Maps (CJMs) to see how customers behave from the moment they first need the product till they finally buy it. But what if your product can solve the problems your potential clients haven’t thought of yet? Why customer needs are essential for building a CJM I think...

Continue reading
  1641 Hits

How do you compare with your fellow email marketers on using AI?

steve-johnson-ZPOoDQc8yMw-unsplash-600

Artificial intelligence, or AI, has been a regular feature here on Only Influencers, from conversations on the email lists and in our regular Thursday members-only calls to blog posts like this one. People like Chad S. White of Oracle Marketing Consulting, Dr. Matthew Dunn of Campaign Genius, and countless others have...

Continue reading
  1923 Hits

The perils of averages for email marketers

charlesdeluvio-Z5ViTNhtPRs-unsplash-600

Introduction As email marketers we think of ourselves as a data driven decision makers. We have stats coming at us from all angles such as open and click rates, transactional data like average order values and customer data such as time since last shopped. Yet the phrase “lies, damned lies, and...

Continue reading
  1252 Hits

You can do THAT in an email???

We’ve noted an increase interest in Gifs recently, presumable because they are now supported by virtually all email clients and even (gasp!) Outlook. Animated GIFS are known to increase reader attention and help to improve the email experience as well as support key messaging. These short meme-like animations can quickly catch...

Continue reading
  2198 Hits

More than Hitting Send: Your Email Career

stephen-leonardi-gyIRjKPXupE-unsplash-600

Email has always been more than just "hitting send." With the constant evolution of digital communication, career opportunities in the world of email have expanded exponentially. If you're considering stepping into this realm or are just curious about what it entails, here's a comprehensive look at the roles, settings, and keys...

Continue reading
Tags:
  1231 Hits

“Subscribe” Is The First, Best Click

tingey-injury-law-firm-DZpc4UY8ZtY-unsplash-600

When a new subscriber adds themselves to your company’s email list, what events and records are triggered? That signup process seems like such a little, commonplace thing — a few lines of text, a few fields, another record or two somewhere — that it tends to be set up once and...

Continue reading
  1360 Hits

One Voice, Two Channels: Unifying Your Social Media and Email Marketing Efforts

giulia-may-hclMkLbYE_M-unsplash-600

Let's take a moment to consider a universal truth in our digital age: we're all trying to be heard. In a world flooded with content, messages, and countless brands fighting for attention, standing out can feel like a monumental task. Think about it. Social media gives us a vibrant, dynamic platform...

Continue reading
  1598 Hits