5 email marketing trends to watch out for in 2022


Email marketing was a roller coaster ride this year. Email took technological leaps in AI-powered intelligent emails, Gmail’s full support of BIMI, and the rise of interactivity. There was a surge in mergers and acquisitions like Intuit acquiring Mailchimp and Message bird acquiring Sparkpost. We also witnessed disruptive events like Apple’s Mail...

Continue reading
  1726 Hits

Avoiding bad decisions that hurt your deliverability


‘Spam’ is one of the least favorite words of email marketers. When a certain percentage of your emails go to the spam folder, that usually means one thing: You lost an opportunity with your subscribers. The opportunity to nurture, convert and build a connection. Whether you agree or not; Your content...

Continue reading
  908 Hits