ChProfile photo of Chad S. Whitead S. White is the Head of Research at Oracle Marketing Consulting. He’s also the author of “Email Marketing Rules” and more than 3,000 articles and posts about email marketing. Chad was named the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year. Find him on Twitter and LinkedIn @chadswhite.

Managing the Risks and Opportunities of Pandemic Email Audience Changes

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List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were...
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