OI Webinars, Reports and Initiatives

 

Creating an Effective Distributed Email Marketing Program:
A Case Study with Virgin Voyages
Sponsored by SmarterSends

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2024 08 SmarterSends Promo Image 600

2025 Budget Planning for Email Marketers: Getting What You Need to Succeed

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2024 09 10 2025 Planning Metrics 600

 

For Email Marketers: Deliverability AMA (Ask Me Anything)

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2024 04 Deliverability Webinar Cover Updated 2024 03 25

The 2024 Masters of Email Marketing Metrics

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For Email Marketers:
Using Generative AI for Data Analysis and Reporting

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2024 03 OI Webinar AI Reporting Updated FINAL

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2024 03 OI Webinar AI Reporting Updated FINAL

For Email Marketers:
Using Generative AI for Campaign Development (not just copywriting!)

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2024 02 AI Campaign Dev Webinar

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2024 02 AI Campaign Dev Webinar

New Research: 
The Most Popular ESPs for U.S. E-retailers
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Segmentation:
What, Why, And How

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Email Newsletters:  Conversions, KPIs, Measuring Success, and Optimization
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The OI Masters of Email Metrics Quiz 2022
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Community Update on Apple's Mail Privacy Protection (MPP)
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2022 05 MPP cover image

Racial Diversity in the Email Industry:
2022 Benchmark Report Highlights
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2022 Benchmark Report: Racial Diversity in the Email Industry
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Compliant Email Marketing:
Increasing Your Marketable Database
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Catching You Up on the Latest from
Apple's Mail Privacy Protection
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Diversity in the Email Industry:
Simple Things You Can Do,
Plus 2021 Survey Launch
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Get Ready for a Big Change to
Data Privacy in the U.S.
Sponsored by Maropost
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Introducing the OI Metrics Project:
Your Key to All Things Email Metrics

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The Email Metrics Project
from Only Influencers
Visit the Website Today


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Hiring Diversity: How to Do It


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Ask Me Anything:
Apple's Mail Privacy Policy and
What it Means for Email Marketers
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Wait, What?! I'm a Bronto Customer. What do I do now?!
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Pixelgeddon: Thriving in a Post-Pixel Email Marketing World
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2021 Benchmark Report Highlights: 
Diversity in the Email Industry
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1Q'2021 Benchmark Report:
Diversity in the Email Industry
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Webinar: Highlights of
'Career Journeys
in the Email Industry'
Sponsored by RPE Origin
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OI Career Journey Webinar 3

Special Report: Career Journeys
in the Email Industry
Sponsored by RPE Origin
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Racial Diversity in the Email Industry:
What You Can/Should/Must Do Now
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