OI Webinars, Reports and Initiatives

 

Findings: The 2024 State of ESP Functionality Survey

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2024 10 Marriott ESP Webinar Cover 600

 

Creating an Effective Distributed Email Marketing Program:
A Case Study with Virgin Voyages
Sponsored by SmarterSends

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2024 08 SmarterSends Promo Image 600

2025 Budget Planning for Email Marketers: Getting What You Need to Succeed

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2024 09 10 2025 Planning Metrics 600

 

For Email Marketers: Deliverability AMA (Ask Me Anything)

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2024 04 Deliverability Webinar Cover Updated 2024 03 25

The 2024 Masters of Email Marketing Metrics

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2024 06 Masters of Metrics Cover 

For Email Marketers:
Using Generative AI for Data Analysis and Reporting

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2024 03 OI Webinar AI Reporting Updated FINAL

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2024 03 OI Webinar AI Reporting Updated FINAL

For Email Marketers:
Using Generative AI for Campaign Development (not just copywriting!)

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2024 02 AI Campaign Dev Webinar

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2024 02 AI Campaign Dev Webinar

New Research: 
The Most Popular ESPs for U.S. E-retailers
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Segmentation:
What, Why, And How

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08 2022 Seg Metrics Cover

Email Newsletters:  Conversions, KPIs, Measuring Success, and Optimization
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2022 11 29 Metrics Newsletter Webinar Cover Image

The OI Masters of Email Metrics Quiz 2022
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oi Metrics Webinar 2022 04 cover image 600

Community Update on Apple's Mail Privacy Protection (MPP)
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2022 05 MPP cover image

Racial Diversity in the Email Industry:
2022 Benchmark Report Highlights
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2022 03 29 OI Diversity Webinar cover

2022 Benchmark Report: Racial Diversity in the Email Industry
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Report Cover 2022 600

Compliant Email Marketing:
Increasing Your Marketable Database
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Catching You Up on the Latest from
Apple's Mail Privacy Protection
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OI Apple MPP 2021 11 Cover Image

 

Diversity in the Email Industry:
Simple Things You Can Do,
Plus 2021 Survey Launch
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OI Div Survey Webinar Promo Image 2021 09

Get Ready for a Big Change to
Data Privacy in the U.S.
Sponsored by Maropost
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Maropost Promo Image 2021 09 28

Introducing the OI Metrics Project:
Your Key to All Things Email Metrics

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OI Metrics Webinar Cover Image 2021 08 24

The Email Metrics Project
from Only Influencers
Visit the Website Today


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Hiring Diversity: How to Do It


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Diversity Cover Photo 2021 07

Ask Me Anything:
Apple's Mail Privacy Policy and
What it Means for Email Marketers
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Wait, What?! I'm a Bronto Customer. What do I do now?!
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OI Bronto Webinar Promo 2021 03 08

 

Pixelgeddon: Thriving in a Post-Pixel Email Marketing World
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OI Apple Webinar Promo Image 2021 06

2021 Benchmark Report Highlights: 
Diversity in the Email Industry
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1Q'2021 Benchmark Report:
Diversity in the Email Industry
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Webinar: Highlights of
'Career Journeys
in the Email Industry'
Sponsored by RPE Origin
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OI Career Journey Webinar 3

Special Report: Career Journeys
in the Email Industry
Sponsored by RPE Origin
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Racial Diversity in the Email Industry:
What You Can/Should/Must Do Now
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