OI Webinars, Reports and Initiatives
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Findings: The 2024 State of ESP Functionality Survey
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Creating an Effective Distributed Email Marketing Program:
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2025 Budget Planning for Email Marketers: Getting What You Need to Succeed
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For Email Marketers: Deliverability AMA (Ask Me Anything)
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The 2024 Masters of Email Marketing Metrics
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| For Email Marketers: Using Generative AI for Data Analysis and Reporting |
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Download PDF of Presentation Deck
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| For Email Marketers: Using Generative AI for Campaign Development (not just copywriting!) |
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Download PDF of Presentation Deck
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New Research:
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Segmentation:
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Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization |
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The OI Masters of Email Metrics Quiz 2022
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Community Update on Apple's Mail Privacy Protection (MPP)
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Racial Diversity in the Email Industry:
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2022 Benchmark Report: Racial Diversity in the Email Industry
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Compliant Email Marketing:  |
Catching You Up on the Latest from
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Diversity in the Email Industry:
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Get Ready for a Big Change to
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Introducing the OI Metrics Project:
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The Email Metrics Project  |
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Hiring Diversity: How to Do It
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Ask Me Anything:
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Wait, What?! I'm a Bronto Customer. What do I do now?!
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Pixelgeddon: Thriving in a Post-Pixel Email Marketing World
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2021 Benchmark Report Highlights:
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1Q'2021 Benchmark Report:
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Webinar: Highlights of
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Special Report: Career Journeys
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Racial Diversity in the Email Industry:
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