Email Marketing 2020 -- The Art of Scale

OI-DBaker-column-200
I had the opportunity to sit in on an executive presentation by Seth Godin. While it was a bit strange to see Seth trying to fit his routine into the email marketing industry, his outlook on solving big and small problems is sound. His way of communicating profound things in small...
Continue reading
  331 Hits
  0 Comments

Analytics are the new metrics: Understanding the why

mcdonaldimage
I’ve spent the last 20 years consulting with marketers, with a significant focus on metrics and benchmarking. In fact, having produced more than a dozen email marketing benchmark reports and surveys on metrics, you could probably say I’ve made a career out of metrics.But like marketing tactics themselves, I believe it’s...
Continue reading
  387 Hits
  0 Comments

If great email marketing is a blend of art and science, where has the art gone?

email-paint-drip
60% of email marketers believe that their skills are below good45% of marketers report that half of all emails sent are not relevant86% of customers report that over half of emails they receive are not usefulSource: DMA Marketer & Consumer Email Tracker ReportsGiven the priority of email both from a consumer...
Continue reading
  384 Hits
  0 Comments

The 10 Best Email Messages of 2019

trophy2
The team at Email Connect spends our days working with leading brands to help them through the ESP vendor selection process. But when the sun goes down (OK, sometimes even before that) we become consumers and email subscribers like everyone else. Because of the business we are in, individually and collectively...
Continue reading
  917 Hits
  0 Comments

Start 2020 right with email strategising

adobestock_289718889_smaller Chess

January is traditionally a month of reflection and aspiration. Which makes it the perfect month for getting your email strategies into shape. Take all of that fresh, shiny, hopeful and analytical New Year’s energy and channel it into making 2020 your best year yet by looking back at your past strategies and putting what you’ve learned into your future strategies.

 

Continue reading
  416 Hits
  0 Comments

Email Hot or Not: Holiday Edition

AdobeStock_85059326-200
Hi OI!Thought we would start a blog post about holiday emails. If you get one that strikes you, forward it to me at jeanne@onlyinfluencers.com and I'll add to this post and start a discussion on the list. I got a lovely one today from BrightWave (and very timely, since my Godchildren and I...
Continue reading
  398 Hits
  0 Comments

Hello OI! Long time member, first time manager!

adam-solomon-472458-smaller

Wow, feels like I just wrote one of these!

I am honored and excited to be expanding my business relationship with Matthew Finlay and the team at Rising Media as I become the General Manager of Only Influencers.

I’ve been a member of Only Influencers from its inception in 2010; my relationship with the founder, Bill McCloskey, goes back even further, to when he was running eDataSource. It is a privilege to be entrusted to continue his work with not just the Email Innovations Summit but also Only Influencers.

Only Influencers is unique, just like the email marketing industry.

Continue reading
  907 Hits
  0 Comments

Case Study: What is an Email Address Worth and How to Increase Its Value by 176%

dela_quist
The ability to measure engagement using open rates click rates make email the most measurable digital channel, yet most marketers struggle to prove the value of email an email address to their organization. As a result, email is the most consistently underrated digital marketing channel.Paradoxically the main reason marketers find email...
Continue reading
  1745 Hits
  0 Comments

Tim Watson: Impactful Images

tim-watson
It’s well said that a picture is worth 1000 words. But what’s an impactful image?Our brains consume visual information very quickly, making images a great way to communicate.In fact MIT found the brain can process images seen for as little as 0.013 of a second.I’ve run a live experiment when speaking...
Continue reading
  586 Hits
  0 Comments

Kath Pay: Lead with Strategy, Not Tactics

kathpay
Tactics are easy. Strategy is hard. Maybe that's why 55% of email marketers in a 2018 study by Holistic Email Marketing for Tripolis said they don't follow a definitive written strategy for their marketing programs.I have to admit I was not surprised by that finding. Coming up with a game plan...
Continue reading
Recent comment in this post
Guest — Gregg Blanchard
Very well said, Kath. A few times lately I've found myself getting stuck in the tactics or shiny opportunities only to realize I'v... Read More
Thursday, 21 November 2019 18:53
  1145 Hits
  1 Comment

Unboxing: Webbula

This week I sat down with the folks from Webbula to take a look at their newly launched email hygiene tool. Let’s take a look under the hood:Webbula has been in business for 10 years. Starting as an email service provider, they noticed that customers often struggled with deliverability and sender...
Continue reading
  589 Hits
  0 Comments

Email Roundtable Discussion: Email Delivery Wins

kath_pay
Kath Pay: Bill asked me to lead a discussion based on my article/case study: 0% to 100% in Gmail? Yes, It Happened, and Here's How!We tend to treat deliverability as a dirty secret and more often than not only ever hear bad stories - so let's flip it and share our successes.So I...
Continue reading
  737 Hits
  0 Comments

Jeanne Jennings

EOS-logo-for-linkedin
Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable. She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing....
Continue reading
  354 Hits
  0 Comments

How Can Retail Marketers Stand Out This Holiday Season?

kate-barrett
I hate to say it, but we are now at the end of October and Christmas is almost upon us (the marketing is starting to ramp up in earnest)!For most businesses out there, email marketing planning for the holiday season would have started months ago, if not the beginning of the...
Continue reading
  602 Hits
  0 Comments

Email Marketing: When in Doubt, the Answer is Seven

When I was in high school our history teacher, Mr. Holt, shared his theory-of-life with us: when in doubt, the answer is seven.A few weeks later we had a pop quiz in math, with an especially difficult problem at the end. At the one-minute warning, students who either hadn’t gotten to...
Continue reading
  1406 Hits
  0 Comments

Quist: The word Halloween in Subject Lines is Bad for Open Rates – Spooky

dela_quist
Everyone loves Halloween!Well perhaps not everyone but, judging by the number of Halloween themed offers and Subject Lines to be found at this time of year, marketers certainly seem to. There seems to be consensus that incorporating the Halloween theme in a Subject Line is a good thing. But what if...
Continue reading
Recent comment in this post
Dela Quist
Special Halloween Offer: Annual Touchstone licence worth $1188 for only $297 - 12 months for the price of 3. Use AI to test your ... Read More
Wednesday, 23 October 2019 10:28
  1288 Hits
  1 Comment

Pay: 0% to 100% in Gmail? Yes, It Happened, and Here's How!

kath_pay
When you're trying to sort out your deliverability issues, it's so easy to think that fixing one thing will automatically solve all of your problems, especially with email services like Gmail.But I've learned over the 14 years that I’ve been resolving deliverability issues, that deliverability is a complex issue. Everything you...
Continue reading
  2860 Hits
  0 Comments

Airy: Mastering the Skills of Email Marketing

paul_airy
In the days leading up to this year’s Email Innovations Summit, in London, I’ve taken the opportunity to reflect on my own email career, and what’s led me to be innovative along the way.When I began my career in email, in 2011, the resources available to help me were few and far...
Continue reading
  649 Hits
  0 Comments

Tiffany: The Future Email Subscriber

jenna_tiffany_new
Email has undergone a lot of changes over the last few years - but it’s likely that the changes we’ve already weathered have simply been laying the foundations for what’s to come. For email marketing, these are interesting times.The most important people in any consideration about the future are, of course,...
Continue reading
  1498 Hits
  0 Comments

My Life as an Email Entrepreneur: My Final Article.

headshotOIBill1
Last week, Rising Media, the company I partner with to produce the Email Innovations Summit, acquired Only Influencers, the Email Marketing Community I created in 2010. I will be transitioning the company over the next 6 months and then retiring for good from this industry that has been so good to...
Continue reading
Recent Comments
Jason Klein
Thank you for sharing your inspiring story and for being a support and champion for all those who labor in the world of email. The... Read More
Wednesday, 04 September 2019 15:41
Guest — Kristin Hersant
My sentiments exactly. Congratulations on a retirement well earned, Bill! You will be missed - and always remembered - in the emai... Read More
Saturday, 07 September 2019 03:09
Guest — Zack P
Best of luck to you Bill! Thank you for all you have done! Hopefully margaritas and boat days await.
Wednesday, 04 September 2019 16:33
  2913 Hits
  6 Comments