This week we interview Sara Ezrin Larsen, XO Group’s Vice President of Product Marketing and long time Only Influencers member, about XO Group’s email marketing program:
Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile.
This week, Only Influencers’ partner LiveIntent explains how to make the most of Google AMP, Facebook Instant Articles and Apple News by turning them into the Guy Fieri of publisher content.
With Spring having fully sprung and consumers buzzing from device to device like bees from flower to flower, it’s important that marketers have an complete understanding of cross-device targeting solutions and mobile strategies available.
That’s why this week, Only Influencer’s partner LiveIntent is digging into the LiveIntentional archives to provide a cross-pollination of their best episodes on cross-device marketing.
It has long been an accepted belief that Millennials are so busy Yik-Yaking, WhatAppings, Slacking, and Kiking, that when it comes to email, they literally can’t even. So, how is it possible that according to the 2016 Adestra Consumer Adoption & Usage Study, 77% of Millennials are using email in their everyday life? This week, Only Influencer’s partner LiveIntent is looking into why email is so on fleek for Millennials.
It’s not news that, in most industries, females are paid less than men. But surely, in email marketing, where there is a higher proportion of women than in many other industries, this isn’t the case, right?
Sadly, it is the case, according to Only Influencers’ 2016 Salary Guide. And this needs to be addressed.
Are you making what you should? Download the 2016 Only Influencers Email Marketing Salary Guide.
Below are some of jus the latest email innovations released last week:
Ray Tomlinson, the man that chose the @ symbol that turned electronic mail from a mass message board to an addressable identity, passed away last week at the age of 74. That’s why this week, Only Influencer’s partner LiveIntent is taking a moment to explore the impact of that @ symbol, all it makes possible, and say ‘Thanks.’
Selling chocolate eggs to the general public at Easter isn’t exactly selling ice to the Eskimos. However, for the businesses who don’t have this delicious advantage, there are other ways of creating effective and fun campaigns to leverage this annual marketing opportunity. Fresh Relevance has collected a few great examples of chocolate-free brands who’ve been creative with their marketing in the last few years.
According to Ad Exchanger's Sarah Sluis, while marketers remain optimistic about Atlas's ability to live up to the hype, the honest review of its abilities thus far have been a resounding meh.
Hillary. Bernie Trump. Rubio. For almost every Commander-in-Chief-in-Waiting, there is an ancient, unseen force powering their campaigns and driving their digital fundraising efforts: Email. But what makes email such a political tour de force?
This week, Only Influencer’s partner LiveIntent dives deep into why so many presidential candidates are stumping for email.
Many companies struggle with measuring the impact of email on their organizations. As a result, it’s consistently undervalued as a tool in most marketers’ arsenals. As marketers, one of the most effective ways of showcasing the true benefits of a strategic email marketing campaign is to measure and understand the effects of an email, even when there was no open or click – what we call the halo effect.
I’m starting to cringe every time I hear the phrase, “We could segment our audience based on that data”.
People hear that phrase and eyes light up and heads bob in agreement. In meetings with the CMO/SVP, the phrase is carefully proffered as a goal about to be fulfilled, and the CMO/SVP solemnly nods and pats everyone on the back for having done a good job.
What utterly useless, well-intentioned bunk.
It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!