kate barrett

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.

With a proven track record and over 13 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Nissan, Marks & Spencer, Argos, Vision Direct and QVC among many others) develop comprehensive strategies, implement, manage and optimise campaigns, as well as solve complex email marketing issues.

Kate is a member of the DMA Email Council, regularly speaks at events, and is the email marketing lecturer for the IDM.

Kate is also the author of the published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’

9 Steps to Prepare Your Holiday Email Marketing Strategy for Success

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The holiday season is the most important time of year for retailers, with a large portion of sales being done at this time. MasterCard SpendingPulse reported that holiday ecommerce sales account for an average of 14.6% of total retail spending (and much more in some cases).   When Deloitte asked people...
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Adapt or Die: Encouraging Loyalty

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We are living in unprecedented times….. no scrap that…. That’s how every blog post or notification seems to start nowadays doesn’t it?! And actually, how unprecedented is the time we are living in? We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society...
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How Can Retail Marketers Stand Out This Holiday Season?

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I hate to say it, but we are now at the end of October and Christmas is almost upon us (the marketing is starting to ramp up in earnest)! For most businesses out there, email marketing planning for the holiday season would have started months ago, if not the beginning of...
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OI Discussion: Relevancy

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(The following is a recent discussion on the Only Influencers discussion list led by Kate Barrett. Join Only Influencers to be part of the discussion) Kate Barrett Hi everyone! I have the absolute pleasure of leading the discussion this week and I’m so excited to see what we all come up...
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Kate Barrett: Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?

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The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals.  But maybe more shockingly, only 55% of marketers think that more than half of all the emails they send are relevant. So...
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