Just this week I saw yet another of those consumer surveys about email marketing commissioned by a tech vendor. Inside there were lots of obvious things that come from leading questions (like ‘Would you like less or more marketing emails in 2024?’. Phrased like that how do you think they’d respond?...

According to Bluecore, 57% of brands number one email priority is email personalisation, which is unsurprising considering personalised emails can generate 6-times the transaction rates compared to ‘batch and blast’ (Source: Experian). With the demand for personalisation from email marketers being so high, it’s inevitable that every technological solution under the...

The abundance of specific jobs available and lack of enough email marketing talent to fulfil them at the moment, is testament to the revelation within businesses since COVID; email marketing is no longer the workhorse plugging away in the background – it is the core, the beating heart, of any good...