Email Marketers: Are You Prepared for “Shipageddon" This Holiday Season?

AdobeStock_123961561-200
No surprise, the 2020 holiday ecommerce season is shaping up to be the biggest ever. Beyond the normal increase in online holiday shopping, COVID-19 will shift many former brick-and-mortar purchases to online. However ecommerce companies are nervous this year about the ability of the shipping carriers to keep up with demand...
Continue reading
  1967 Hits
  0 Comments

9 Steps to Prepare Your Holiday Email Marketing Strategy for Success

Happy-holidays-200-wide
The holiday season is the most important time of year for retailers, with a large portion of sales being done at this time. MasterCard SpendingPulse reported that holiday ecommerce sales account for an average of 14.6% of total retail spending (and much more in some cases).   When Deloitte asked people...
Continue reading
  2278 Hits
  0 Comments