Email | Innovations | Summit
I am excited to announce that we are accepting speaker proposals for the 8th annual Email Innovations Summit, taking place June 19-21, 2023, at Red Rocks Casino Resort & Spa in Las Vegas, Nevada. This event is a joint production from Only Influencers and Rising Media.
Read on to learn more about:
- my approach to programming the Summit
- where to apply to speak at the event
- who you can speak with to brainstorm topics and sessions
- why you should join us
- what you can expect when you attend
- how you can save up to $600 on your registration
Viva Las Vegas!
My approach to programming the Summit, what you can expect, and why you should attend
When I program the summit, I really think about the individual words in the name, as well as the sum of the parts.
The follow should help you come up with topics and presentations as you submit to speak; it should also help guide those looking to attend. We really are different than the other email events out there, and here's how...
The Merriam-Webster dictionary defines ’email’ as:
1. a means or system for transmitting messages electronically (as between computers on a network)
2. messages sent and received electronically through an email system
Email was invented by Ray Tomlinson, an American computer programmer who sent the first email message on the ARPANET system (the precursor to the Internet) in 1971. But email didn’t come into mainstream use as a marketing channel until the mid-1990s, when the World Wide Web made the Internet more accessible to the general public.
The Email Innovations Summit is focused on email marketing, using the email channel to communicate with customers and prospects to meet your organization’s bottom line goals.
We have sessions that talk just about email; we'll also have sessions which discuss how email works with other channels, like SMS/Text and voice marketing, for instance.
Email is recognized as having a higher ROI than any other marketing channel, online or offline. But in most organizations email marketing still isn’t reaching its full potential. Our event is geared toward helping marketers make their email programs more effective and more profitable.
Merriam-Webster offers two definitions for ‘innovation’:
1. the introduction of something new
2. a new idea, method or device
Innovation is an interesting word. An innovation isn’t quite an invention, which is defined as something that was not previously in existence. An innovation is usually an iteration of something that already exists, a fine-tuning, a better way to do something that’s already being done.
The Email Innovations Summit is focused on innovations in email. When they think of innovation, many people think of technology. We will certainly have sessions on artificial intelligence, machine learning and other technical innovations.
But we’ll also cover non-technical innovations, those that involve thought, approach, processes and the like. They often aren’t as bright and shiny as technology, but if they can improve the performance of your email marketing program, you’ll learn about them at the Summit.
Many innovations are born of challenges, and some of the biggest challenges the email industry is facing today are from regulations. So we’ll cover those too, but from a practical ‘how do you innovate to comply and thrive under these new regulations,’ rather than a straight ‘here is what the new regulations say’ angle.
Going back to our friends at Merriam-Webster, a ‘summit’ is:
1. Top, apex, peak
2. the topmost level attainable
3. the highest level of officials
4. a conference of highest-level officials
Those are the definitions when ‘summit’ is used as a noun; it can also be used as a verb, as in
I was a little disappointed in the Merriam-Webster definitions of ‘summit’; to me a summit is about growth.
It’s the exhilaration you feel when you’re hiking with friends and you’ve made it to the top of the mountain, despite the blister on your heel and the pain in your knee and the strong desire you had to turn around an hour ago. And it’s so beautiful that you’re all just speechless, but even in the silence you are all profoundly connected for this moment.
The Email Innovations Summit has always helped attendees expand their knowledge, grow their networks and broaden their way of thinking about email marketing. It’s as true for people who have been in the industry for years as it is for those who are new to our community.
Even though email is more than 50 years old and email marketing is nearing 30, there is still innovation going on in the industry. It’s moving at a pretty fast clip, and the Email Innovations Summit is the best way to not just keep up, but to stay ahead.
Innovating your organization’s email program will improve your company’s bottom line; it will also set you up for that promotion, that next job opportunity, or just that ’email rock star’ status you know you want. This conference will give you the tools you need to get there.
So I hope to see you in Las Vegas next year, June 19 to 21, 2023 at Red Rocks Casino Resort & Spa in Las Vegas, for the Email Innovations Summit. Read on for where to submit speaker proposals and how to save up to $600 on your registration.
Where to submit a proposal to speak, who to brainstorm topics and sessions with, and how to save $600 on your registration
The call for speakers is now open and we’d love to have you share with our attendees how you’re innovating your own email program.
We're open to proposals for solo as well as panel sessions -- and keynotes! Preference given to sessions with brand-side (not just vendor-side) speakers; we love case studies!
Want to speak but struggling to come up with a topic? Get some ideas on paper and schedule a time to brainstorm with me! I am happy to help.
And even if you’re not up for speaking, we’d love to have you join us!
As I mentioned, you’ll save up to $600 when you register before December 16, 2022.
It's a great way to leverage 'use-it-or-lose-it' monies left in your 2022 budget (another great way: becoming an OI member, just $200 per year).
Let us save you a seat!