How to resolve AdBlock issue? Most popular posts on the OI blog: 2024 (part 1 of 2)
One of my favorite things to do at the start of the year is to look back at the most popular posts from last year on the Only Influencers blog! Any post that got more than 2,000 views qualifies!
But this is about more than bragging rights – all of these remain as relevant today as they were when they were published. So take a few minutes now to catch up on any that you missed – and to revisit those that resonated with you the first time.
Here’s part 1 of the list… part 2 will be published next week, along with bragging rights for the authors with the most posts in the list and the most popular topic (can you guess what it was?)!
#21
Where’s that tab? ADHD and working in email with tips on how to leverage your strengths
Kisha Anderson, Comcast, February 2024, Views: 2,042
Forget what you think about neuro-diverse challenges in the workplace, OI member Kisha advises. Read why an email career could be ideal for people who can hyper-focus, overflow with creativity, or possess other unexpected superpowers.
#20
GenAI: From junior to a senior copywriter
Dmytro Kudrenko, Stripo, January 2024, Views: 2,051
Is it time to promote GenAI out of its junior copywriter role? OI member Dmytro uses a case study and performance review to assess whether it's ready to take on new tasks
#19
No clicks needed: how zero-click thinking can enhance your newsletter
Paul Christmann, rasa.io, August 2024, Views: 2,062
OI member Paul suggests a radical makeover for newsletter publishers: Deliver your value in the email instead of forcing readers to click to a website. Could it work for you? Learn how in Paul's OI post.
#18
Theory. The secret weapon unlocking your email marketing success.
Nick Crawford, Twist Consultancy, April 2024, Views: 2,089
"Bridging [the] gap between theory and practice will help you become a master email marketer," OI member Nick asserts. Read his latest OI post to discover why theory is your best first step toward solving most marketing challenges.
#17
Setting a minimum email frequency: lessons from publishing for ecommerce
Dela Quist, Ask Dela, August 2024, Views: 2,148
Stop thinking about frequency caps and start calculating frequency minimums, like your publishing pals, OI member Dela argues. His latest post explains why this shift can serve your brand better.
#16
The cost-scope-time-quality triangle of generative AI
Jeanne Jennings, Email Optimization Shop, March 2024, Views: 2,167
OI's General Manager Jeanne invokes the classic "iron triangle" of project management to help you understand what goes into the making of an AI expert without sacrificing quality.
#15
Beyond the first click: exploring the long tail of newsletter engagement
Paul Christmann, rasa.io, August 2024, Views: 2,253
Have you checked your long tail lately? OI member Paul Christmann describes what he found when he reviewed his newsletter activity, and what he found should send you back to your dashboard, too!
#14
Email marketing sustainability: everyone can play a part
Chad S. White, Oracle Digital Experience Agency, March 2024, Views: 2,264
That includes marketers, ESPS, and even the government, OI member Chad says. Read to learn how email frequency and targeting, message retention, clipping and more could make a difference.
#13
Is honesty the best policy? The truth about AI content disclosure
Doug Morneau, Real Marketing Real Fast, July 2024, Views: 2,279
There's no single answer to OI member Doug's question. But his latest post gives you the legal and ethical considerations, and his own practices, which you can use to decide whether to reveal how you use AI.
#12
Who is responsible for your deliverability?
Sella Yoffe, Data Media, April 2024, Views: 2,343
OI member Sella asks a trick question because the answer is ... well, no. You'll have to read his OI post to find out who's really responsible. Here's a hint: Part of the answer is "You!"
#11
Mastering your ESP RFP: 2024 Update
Chris Marriott, Email Connect, May 2024, Views: 2,495
Before you send out your next RFP, read this guide from OI veteran Chris. It's stacked with pro-level advice, such as how long the move to a new ESP could take (hint: at least twice as long as you think!).
Thanks
Thanks for reading! Check back next week for the top ten blog posts of 2024!
Image created by Jeanne Jennings using Adobe Firefly and Adobe Express.
About the author
Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable.
She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing.
She is also General Manager of the Only Influencers community of email marketing professionals and Chair of the annual Email Innovations Summit in Las Vegas.
Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon.
Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics.
Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.
Jeanne is based in Washington, DC, she earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!).