Wow, feels like I just wrote one of these!
I am honored and excited to be expanding my business relationship with Matthew Finlay and the team at Rising Media as I become the General Manager of Only Influencers.
I’ve been a member of Only Influencers from its inception in 2010; my relationship with the founder, Bill McCloskey, goes back even further, to when he was running eDataSource. It is a privilege to be entrusted to continue his work with not just the Email Innovations Summit but also Only Influencers.
Only Influencers is unique, just like the email marketing industry.
How smart are your email segmentation, automation and personalization/customization strategies? Work on these 3 mini case studies, based on projects I’ve done with my clients, to find out.
It’s lovely to see more organizations consistently testing to boost performance! But it’s sad to see marketers doing tests which are returning inconclusive or just plain useless results. Here are three of the most common testing mistakes my team and I run across working with clients, along with tips for how you and your team can avoid making them in the future!
In “The Blueprint for Better Performance Testing” I walked you through how I look at an existing email campaign to come up with hypotheses for testing.
But what do you do when you don’t have an existing campaign to look at – what do you do when you’re developing a performance testing plan for a brand-new product or service?