How Apple, and zero party data, will promote the rise of the more responsible marketer

iStock-1053339616-500

Email remains one of the most effective and versatile channels available to marketers. As a result, email constantly evolves; email always finds a way. I'm sure you've heard that all before, and if you're reading this blog, you have an interest in email, and I'm sure you heard plenty of those...

Continue reading
  3719 Hits

Pixelgeddon Resource Center

artem-kniaz-Or5xhaypXWE-unsplash-600

Welcome! We've gathered resources from around the Web to help email marketers understand and prepare for 'pixelgeddon' -- the implementation of Apple's new Privacy Protection initatives around tracking pixels and related email tactics.  Have a resource to add? Share it here. Upcoming Webinars On-Demand Webinars and Podcasts Articles and Blog Posts...

Continue reading
  7821 Hits

This Is Tomorrow: Pixelgeddon

laurenz-heymann-VkfhJLz5SMQ-unsplash

Apple’s ‘Pixelgeddon’ announcement at their 2021 WWDC event (plus the rumored possibility that other companies in a similar position in the digital world could follow) is one of those before-and-after moments. How people and companies are handling it now — that’s one thing. How they will actually adapt their practices and...

Continue reading
  3505 Hits