JeanneJenning

Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable. She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing. She is also Chair of the annual Email Innovations Summit in Las Vegas. 

Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, UPS, Verizon and Vocus, among others. 

Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics. 

Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.

Jeanne is based in Washington, DC, she earned her MBA from Georgetown University, and she is an avid hockey fan (Let’s Go Caps!).

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.

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Email Acquisition: Focusing on the Forest, Instead of the Trees

Email Acquisition: Focusing on the Forest, Instead of the Trees

"As email marketers we often get ‘in the weeds’ – focused on whether or not the opt-in box is checked (if you’re collecting email addresses from Canadians, CASL says it matters), agonizing over where the email sign-up call-to-action appears on your Website and trying to figure out if someone who offers to send your ‘sign up today’ message to 70 million qualified (according to them) prospects around the world is worth the $1,500 they’re going to charge you (hint: it’s likely not)."

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Unconventional Ways to Leverage Responsive Email Design and Coding to Your Advantage

Unconventional Ways to Leverage Responsive Email Design and Coding to Your Advantage
I got some great insights on responsive design and coding for non-techies from my colleague Luca Bellavita, a design and HTML manager for Alchemy Worx, which I shared in a recent ClickZ column. But one thing that’s been taking a lot of my head space lately is how and when to leverage responsive design and coding in unconventional ways.
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Triggered Email Messages: Evaluate Your Performance with these New Benchmarks

Triggered Email Messages: Evaluate Your Performance with these New Benchmarks
"Epsilon released its Q4 2013 Email Trends and Benchmarks Report earlier this month and there’s some exciting new data here on triggered messages that will help marketers evaluate their email programs." Epsilon released its Q4 2013 Email Trends and Benchmarks Report earlier this month and there’s some exciting new data...
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Top Resources for 'Best Practice' in Email Creative

Top Resources for 'Best Practice' in Email Creative

"The body of knowledge on best practices for email creative has grown exponentially in the time since I started working in online in the late 1980's at Compuserve. Today there are dozens of resources for traditional and cutting edge best practices in email creative. Here are some of my favorites:"

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The Creepy Side of Email and Big Data

The Creepy Side of Email and Big Data

"Personalization is touted in email circles as a positive. I tell clients all the time that including a recipient's first name and other personal details in a message has been shown to increase engagement. But there are times when personalization can be creepy."

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Analytics and Easy, Actionable Tips for Email List Conversion

Analytics and Easy, Actionable Tips for Email List Conversion

"Back in September I wrote a post for this blog about the mindset of great email marketers: that they are always looking at the data and using the quantitative results to improve their future performance."

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The Mindset of Great Email Marketers

The Mindset of Great Email Marketers

"One of the benefits of email marketing is the tracking and reporting available to see how people are interacting with the messages sent. This includes basic email metrics as well as click-stream reporting on post-email activity on the Website, where the conversion usually occurs. So it always concerns me when I work with consulting clients that don’t leverage this data to their advantage. Sometimes it’s an institutional failure to properly track and report. But too often it’s an individual’s lack of comfort or even interest in the data that is holding them back."

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Bill McCloskey
Thanks for your comment Jose! Interested in how best to use data? Check out the companion article I wrote for ClickZ, The Importa... Read More
Wednesday, 18 September 2013 13:23
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