How to resolve AdBlock issue? Email Hot or Not: Holiday Edition
Hi OI!
Thought we would start a blog post about holiday emails. If you get one that strikes you, forward it to me at jeanne@onlyinfluencers.com and I'll add to this post and start a discussion on the list.
I got a lovely one today from BrightWave (and very timely, since my Godchildren and I had a few laughs over holiday Mad Libs earlier this month) -- the email itself appears below; click on the image to get to the landing page.
Wondering -- in other email clients (yes, I opened it on Outlook) did the landing page fields appear in the email itself?
We'll be discussing it live on the members-only list (not a member? apply to join now).
Here's another one I just got from the Philadelphia Insurance Companies -- any thoughts on this one?
Be sure to click-through to get to the landing page. I am not nearly as tickled by this one as I was by the Brightwave holiday email.
Here's one with a twist from Sift CRM -- instead of a fancy effect they've made a donation to charity. Nice sentiment, does it deeper your feelings toward the brand? Would you remember this when you're looking for a CRM system?
About the author
Jeanne Jennings is a recognized expert in the email marketing industry and a consultant who helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable.
She is Founder and Chief Strategist at Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing.
She is also General Manager of the Only Influencers community of email marketing professionals and Chair of the annual Email Innovations Summit in Las Vegas.
Her client list includes B2B, B2C, government and non-profit clients including AARP, Capital One, Consumer Reports, Hasbro, Museum of Science: Boston, National Education Association (NEA), New York Times, UPS, US General Services Administration (GSA), and Verizon.
Jeanne is an adjunct professor at Georgetown University, teaching digital marketing to students earning their Masters in Integrated Marketing Communications from the School of Continuing Studies. She also leads industry as well as private workshops on email marketing topics.
Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint; she is a regular contributor to her own Email Optimization Shop blog as well as the Only Influencers blog.
Jeanne is based in Washington, DC, she earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!).