Ryan Phelan brings over 17 years of online marketing experience to Adestra as the Vice President of Marketing. In this role, and throughout his career, Ryan has focused on driving strategy and high growth SaaS software companies and advancing winning digital strategies.   In working for companies like Acxiom, Responsys, Sears & Kmart,... BlueHornet and infoUSA, Ryan’s experience and history in the industry is unequaled. Ryan is a nationally known speaker at conferences and industry events on subjects relating to digital media.  In 2013 he was named one of the top 30 digital strategists in the United States by the Online Marketing Institute and regular keynote speaker at industry events.  He is the Chairman Emeritus of the Email Experience Council Advisory Board through the DMA and is a member of the Board of Directors for the Email Sender and Provider Collation (ESPC).  Ryan is often quoted in books on email marketing and articles from some of the top minds in the digital space and is a regular contributor on ClickZ, MarketingLand and Vator.tv.  He currently resides in Dallas, Texas and holds a degree in Psychology. More

Phelan: How Strong is the State of Our Union?

ryan_phelan

A few days ago, I posted a link on my Facebook page to a blog post I'd written about an American Airlines year-end recap email. I praised AA for going above and beyond the call of email duty because it used my own data to hyper-personalize the message.

Then, a friend commented on that post, saying, "Does it ever bother you that we've been preaching the same things for the last 10 years?"

Continue reading
  2402 Hits
  0 Comments

Creepiness Comes in Many Forms. Don't Be Creepy!

Creepiness Comes in Many Forms. Don't Be Creepy!

If you work in B2B, getting spam is a daily occurrence. Not just the typical spam that vanishes into your junk file, but unsolicited one-to-one emails that are just as worthless.  

Continue reading
  1979 Hits
  0 Comments

First-Person Marketing: Why It's Here and Why You Should Embrace It

First-Person Marketing: Why It's Here and Why You Should Embrace It

From time to time, the discussion on the Only Influencers' Email list turns to whether we as marketers need to be complex or not. Some email marketers say "Blast away!" Others say, "Let's be smarter than the average bear."

Let's get one thing straight right away: if you see yourself as a button-pusher, and if your email strategy is just to blast out campaign after campaign, this article is not for you. Unless you hunger for more. In which case, stick around.

Continue reading
  3219 Hits
  0 Comments

5 Tips for Surviving the Holiday Season

5 Tips for Surviving the Holiday Season

Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team.

Continue reading
  5484 Hits
  0 Comments

Adestra

Adestra
Adestra : Introducing Automation Program Builder: The right message, to the right person, at the right time. Automatically.
Continue reading
  2920 Hits
Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders