RYAN PHELANRyan Phelan is Chief Marketing Officer of RPEOrigin.

With nearly two decades of online marketing experience, Ryan has focused on driving successful growth strategies for high growth SaaS software and online companies.

Throughout his career, Ryan has focused on driving strategy and high growth SaaS software companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA, Ryan’s experience and history in the industry is unequaled.

Moving: the life event marketers are overlooking

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If you follow me on Instagram or Facebook, you'll know that I moved into a new house recently. Thanks to the hot housing market, moving is a life event that many of you likely are sharing with me this year. If you, too, relocated recently, you don't need me to expound...
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How Do You Define A Thought Leader?

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Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I'm declining to name. The tweeter was one of several responding to another tweet about why he limits responses to "Can I pick...
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Phelan: Digital Marketing: It's Not Just About Email

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Having recently re-entered the job market (and thanks to Bill for the complimentary announcement here), I found myself looking back on the most recent phase of my career and realizing how much it has broadened my perspective on what mar-tech and ad-tech mean. You might know me as the pretty face...
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No Email Gloom & Doom – We're Getting Smarter

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<Pick up microphone>

In my February blog post for Only Influencers, I asked you, "How strong is the state of our union?" My own answer was ambivalent.

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Phelan: How Strong is the State of Our Union?

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A few days ago, I posted a link on my Facebook page to a blog post I'd written about an American Airlines year-end recap email. I praised AA for going above and beyond the call of email duty because it used my own data to hyper-personalize the message.

Then, a friend commented on that post, saying, "Does it ever bother you that we've been preaching the same things for the last 10 years?"

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Creepiness Comes in Many Forms. Don't Be Creepy!

Creepiness Comes in Many Forms. Don't Be Creepy!

If you work in B2B, getting spam is a daily occurrence. Not just the typical spam that vanishes into your junk file, but unsolicited one-to-one emails that are just as worthless.  

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First-Person Marketing: Why It's Here and Why You Should Embrace It

First-Person Marketing: Why It's Here and Why You Should Embrace It

From time to time, the discussion on the Only Influencers' Email list turns to whether we as marketers need to be complex or not. Some email marketers say "Blast away!" Others say, "Let's be smarter than the average bear."

Let's get one thing straight right away: if you see yourself as a button-pusher, and if your email strategy is just to blast out campaign after campaign, this article is not for you. Unless you hunger for more. In which case, stick around.

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5 Tips for Surviving the Holiday Season

5 Tips for Surviving the Holiday Season

Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team.

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Adestra

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Adestra: Introducing Automation Program Builder: The right message, to the right person, at the right time. Automatically.
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