Why ESP migration is “Lift and Innovate,” not “Lift and Shift”


Almost everybody in the email world has gone through a technology platform migration. But few share my perspective as a tech user, platform vendor, and now head of an agency that shepherds enterprise-level companies through the migration maze. Today's technology can do things I couldn't even dream of when I started...

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2023 State of the ESP RFP Survey Results and Conclusions


This is the third year that Only Influencers and Email Connect have conducted a brief survey with brands regarding their plans to switch vendors in the upcoming year. The survey was originally intended to measure the impact that COVID-19 had on brands’ plans to conduct ESP RFPs in 2020—2022. What we...

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