chris marriott headshotChris Marriott is the President & Founder of Email Connect, a consultancy focused exclusively on the ESP vendor selection process. He is a recognized expert in the process of connecting leading brands with the right marketing technology partners and platforms.  

Prior to founding Email Connect, Chris served as a tenured executive at Acxiom, leading and building its Global Digital and Email Agency Services team into one of the industry’s top services providers.

He is a regular columnist on email marketing and the RFP process, and is an adviser to several emerging marketing technology companies including AudiencePoint and Shotzr. 

Worlds Collide: The Head-on Crash of CDPs and ESPs

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Any discussion of the features and functionality of ESPs vs. CDPs needs to start with the ESP platforms. ESPs have been around in one form or another for over 20 years, and it should be well-estalbished these days as to what constitutes an ESP. Ah, if only it were so easy....
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The Store to Door Theory of Marketing

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I found myself recently opening a package that had been delivered to my front door. Inside the box was a chain. You know, the kind that you use with a padlock to lock a bike or other object, to prevent its theft. That was it, a chain. I had ordered it...
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The 10 Best Email Messages of 2019

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The team at Email Connect spends our days working with leading brands to help them through the ESP vendor selection process. But when the sun goes down (OK, sometimes even before that) we become consumers and email subscribers like everyone else. Because of the business we are in, individually and collectively...
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Marriott: Who Should Be the Key Decision-makers in Your Next ESP RFP?

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Much has changed in the world of email marketing in the last 15 years.  Volumes are up, revenues are up, CPMs are down-and those are just a few of the big changes in the industry.  But one of the biggest changes is in the nature of the vendor/client relationships themselves. Specifically,...
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Marriott: The 10 Best Emails of 2018

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At Marketing Democracy we’re all about email marketing.  We work with some of the biggest email marketers in the industry helping them navigate the complex and critical ESP vendor selection process.  But when we’re done for the day guiding our clients, we revert to being consumers and email subscribers like everyone...
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Poll Results: What Would You Do To Lower Your Email Sending Cost?

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We’ve all watched CPMs for email drop dramatically over the last five years.  But it seems that no matter how low CPMs go, marketers keep pushing for lower pricing. If this keeps up, it won’t be too long before ESPs will have to pay marketers to send their emails in order...
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4 Common but Serious Email RFP Mistakes

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RFPs have real consequences for your company, and possibly for your job. Here’s a list of 4 of the most common mistakes we’ve encountered when being be hired to salvage an email RFP.

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Guest — Kay Kerman
Great advice, Chris. Thanks for sharing!
Thursday, 21 June 2018 14:13
Chris Marriott
Thanks Kay!
Wednesday, 25 July 2018 18:04
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The New Rules of Email Subscriber Acquisition

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For as long as marketers have been using email, email subscriber acquisition has been an important element of successful programs. The larger an email list, the greater the revenue opportunity. The more addresses a marketer acquires, the better chance he or she has of bringing on some great new customers.

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Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase: 

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Recent Comments
Guest — Kay Kerman
Thanks for the confirmation, Chris! Always good to know that what we've (i.e., the email marketer) been known to be the case has ... Read More
Wednesday, 03 May 2017 14:39
David Carpio
Good article and findings! Thanks Chris! One question came to mind while reading through the results: would either of the bette... Read More
Thursday, 04 May 2017 18:14
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Email RFPs And Why We Hate Them

Email RFPs And Why We Hate Them

What’s the first thing you think of when you hear the letters “RFP”? Chances are it isn’t something good—unless, of course, you work at The Relevancy Group. We love RFPs and helping our clients manage the process and get great deals. But for the rest of the email world on both the buy side and the sell side these three letters come with a lot of baggage. Why is that?

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