The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase:
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Chris Marriott is the President & Founder of Email Connect, a consultancy focused exclusively on the ESP vendor selection process. He is a recognized expert in the process of connecting leading brands with the right marketing technology partners and platforms.
Prior to founding Email Connect, Chris served as a tenured executive at Acxiom, leading and building its Global Digital and Email Agency Services team into one of the industry’s top services providers.
He is a regular columnist on email marketing and the RFP process, and is an adviser to several emerging marketing technology companies including AudiencePoint and Shotzr.
Follow and connect with Chris on LinkedIn; he is also on Twitter.
What’s the first thing you think of when you hear the letters “RFP”? Chances are it isn’t something good—unless, of course, you work at The Relevancy Group. We love RFPs and helping our clients manage the process and get great deals. But for the rest of the email world on both the buy side and the sell side these three letters come with a lot of baggage. Why is that?
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