Email marketing is crucial to your holiday success. Online sales reached $89.01 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase in email volume during Q4 2016. Do you have a solid plan for the most important time of the year? Here’s our view on exactly what you should do. Let’s go!
Digital marketing leaders continue to promise consumers a true 1:1 personalized interaction. We have all said it, preached it, and many of us have it tattooed somewhere. Right Message. Right Time. Oh, Right Channel. Recently. Right Person.
Simple: load up the data, drag and drop, press magic button, personalization.
The concept of “Identity” is having an identity crisis. While there has never been more data available for reaching and leveraging customers, there is a lack of resolution, both conceptually and practically, around the industry as to what it really means.
We already know that email can form the hub of your digital marketing program, with the email address housing all of your information about each customer in your database. Now, I want you to think how email testing can also drive your multichannel testing program to gain insights across your entire customer database.
“Why is my mail being blocked if I still get spam?”
It’s almost an inevitable question when handling delivery issues. I understand why I get it so often. People look in their inbox and see this mail is clearly spam and it’s in the inbox. But they look at the mail they send that they know isn’t spam and it ends up in the bulk folder. It’s logical to ask why legitimate marketers have to follow all these complicated and arbitrary rules to reach the inbox when spammers reach the inbox and they don’t follow any of the rules.
68% of online shoppers abandon their carts. Sad, right? All those lonely, forgotten products… not to mention all that potential revenue your business is missing out on. For retailers, that comes out to $18 billion annually.
The Big Lebowski
Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email community. I was ecstatic when I heard the news and I can only imagine the cheers (and tears) of joy when other email developers around the world were notified as well. Although this update has not been released just yet, Google has hinted that it will be in place by the end of 2016.
As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email's great strength as the original disruptive marketing channel.
Email, in fact, is enjoying a renaissance! Those of us who have made email the center of our work lives can rightly feel vindicated when study after study shows people prefer email for brand communications. As shown below from Econsultancy’s Email Marketing Census 2016, the ROI still outshines every other channel from print to broadcast to direct and social.
Some of the most effective email marketing campaigns are actually based on very simple ideas. Here’s a campaign that took very little effort but generated nearly $0.75 per email – along with the 5 simple ideas behind the program.
The way we test today only works with batch and blast
In the last few years digital marketing has been transformed. Marketers have moved from sending the same message to everybody on the list – batch and blast, to segmentation, where messages are specific to particular customer segments or persona’s. According to the 2016 Econsultancy Email Industry Census the majority of respondents claim to be doing basic segmentation while around 1/3 claim to be doing advanced segmentation.
It is that time of year again. The week before the Labor Day weekend when Email Marketers are away on vacation, clinging to their last grasp of summer, and all my blog writers are laying on the beach sipping My Ties. So every year, it is my turn to take the blogger reins and talk about my thoughts and dreams about where Only Influencers is headed next year.
As the holiday spending frenzy approaches, digital marketers should have a multi-point plan to capitalize on the busiest season of the year. If you don’t, you’re leaving money on the table. Consumers are the most active and spend the most money during the holidays.
It’s been just over a year since EEC 2015 and the panel on deliverability during which some of the largest inbox providers gave the audience some valuable insights into their definitions of engagement and how that relates to inbox placement. For those of you who missed that panel and are new to this debate Massimo Arrigoni wrote a very good summary on the Mail Up blog. What excited me most about the information the inbox providers shared was, for the first time since I got involved in email marketing we had valuable information direct from the horse’s mouth on what mail service providers really look at.
Ever wish your cookies were actually people?
Not the yum-yum type cookies, but the cookies that you use to identify and target consumers across different channels like Third Party Web Sites, Search, and Social Networks.
In case you missed it, using email newsletters to do content marketing is a thing. But not everyone is finding it to be effective. Many times the issue is the quality of the content. Here’s a brief overview of the situation along with 3 tips to help you elevate your content!