Derek Harding: Brexit and Email Marketing

Derek Harding: Brexit and Email Marketing

The UK’s vote to leave the European Union, aka Brexit, came as a shock to many, including a good number who voted for it. In the aftermath many are wondering both what happens now and what the impact will be.

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LiveIntentional Weekly: Why Microsoft Thinks LinkedIn is Worth $26.3B

LiveIntentional Weekly: Why Microsoft Thinks LinkedIn is Worth
$26.3B

In a story we’re breaking just now, Microsoft has acquired B2B social platform LinkedIn for the mind-numbing sum of $26.2 billion dollars.

Just to put that in perspective, with 26.2 billion dollars, you could buy the Chicago Cubs…. 26 times. That’s about 2.7 trillion years of losing.

That’s why this week, Only Influencer’s partner LiveIntent is taking a look at what it is about LinkedIn that Microsoft thinks is worth all those dolla-dolla-bills, y’all.

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How Machine Learning Takes Email Marketing to New Heights

How Machine Learning Takes Email Marketing to New Heights

The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they're saying about me?) or open up new vistas for email marketers.

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The Latest Email Innovations: June Edition

Every Friday the Only Influencers membership gets to pitch the OI community on their latest innovations and services. Here is a roundup of some of the latest tools, services, and innovations coming out of the email industry.

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How to Orchestrate Across Channels & Devices to Acquire New Customers Today.

How to Orchestrate Across Channels & Devices to Acquire New Customers Today.

Download the Bridge Marketing Email Innovations Summit Presentation

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LiveIntentional Weekly: The Value of Viewability

LiveIntentional Weekly: The Value of Viewability

Viewability ­ or the ability of an ad to actually be seen by a human being has become the critical metric for media buyers and marketing executives alike. There are a number of advertisers and agencies that have publicly stated that they will not pay for any impression that is not 100% viewable.

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Internet Retailer Retention Survey

Download the 2016 Internet Retailer Retention Survey, sponsored by Windsor Circle

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Email trends & innovations we should talk about

Email trends & innovations we should talk about

There were great minds, quality content, and inspiring discussions at the Email Innovations Summit in Las Vegas (May 17–19, 2016). Big kudos to Bill McCloskey and the Only Influencers community for creating a new space where trends, challenges, and opportunities in the email marketing world can openly be discussed.

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LiveIntentional Weekly: Why Forrester Thinks Social Buy Now Buttons May Be the ‘New Coke’ of Mobile Commerce

LiveIntentional Weekly: Why Forrester Thinks Social Buy Now Buttons
May Be the ‘New Coke’ of Mobile Commerce

Social “Buy Now” buttons were supposed to be a game-changer, eliminating the friction from purchasing on mobile and providing retailers a way to tap into a mobile-first audience that’s expanding exponentially.

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LiveIntentional Weekly: Understanding the FTC's Native Advertising Guidelines

LiveIntentional Weekly: Understanding the FTC's Native Advertising
Guidelines

The FTC's Native Advertising guidelines are here, and according to a new report from Mediaradar, if the Federal Trade Commission decided to audit publishers' native ads today, around 70% of websites wouldn't be compliant.

That's why this week, Only Influencer's partner LiveIntent is explaining how to make sure your Native Ads aren't Naughty by Nature. You down with the FTC? Yeah, you know me.

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Measuring Success

Measuring Success

I love when a marketer asks, "how should we measure this?"

Sometimes we get so caught up in opens, clicks, visitors, impressions, and all the other easy-to-get metrics that we forget what we wanted to accomplish in the first place. This is why it is so important to set up a formal approach to measurement before your marketing campaign launches. Yet a lot of marketers don't know where to start.

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The Biggest Bang for your Email Marketing Buck: 5 Critical Areas to Invest In

The Biggest Bang for your Email Marketing Buck: 5 Critical Areas to Invest In

With endless approaches christened “best practices” and infinite blog posts on the latest email optimization tactics, it can be difficult to determine where it’s worth investing your email marketing money and manpower.

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Understanding the technical: Authentication

Understanding the technical: Authentication

How many times have you faced a technical challenge only to solve it by following someone’s tutorial? I’m sure many of us have done it. I know I have.

That’s all well and good when you’re trying to figure out how to do something personal. But how do you know if the instructions are right? I’ll tell you a secret, not all of them are correct and others are mostly correct but have some suggestions that can cause problems.

Understanding technology means not having to blindly follow technical recommendations without really understanding everything you’re doing. You can actively decide what you’re doing and make the most appropriate decisions for your marketing and your business.

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New OI Survey: OI Survey: How Do You Generate and Deploy Ideas?

Survey Created by Loren McDonald.

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OI Survey Results: How Often Do you Hit the Send Button?

Survey Results

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LiveIntentional Weekly: Retargeting 2.0

LiveIntentional Weekly: Retargeting 2.0

Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.

This week, Only Influencer¹s partner LiveIntent is looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves

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Email – The New Catalog Killer?

Email – The New Catalog Killer?

Recently, L Brands – parent of Victoria’s Secret and home to the famous (and some would say infamous) Victoria’s Secret catalog – announced a strategic change “evolving how the business connects with customers through more focus on loyalty programs and brand-building engagement rather than traditional catalogues and offers.”

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LiveIntentional Weekly: The Ugly Duckling of Digital

LiveIntentional Weekly: The Ugly Duckling of Digital

Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”

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Email isn’t dead, but your strategy might be

Email isn’t dead, but your strategy might be

First things first, I can’t stand the “email is dead” myth. It’s something circulated by traditional media, who love calling things dead to put us off the scent of their own problems. However, as an industry, our response has been weak.

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Survey Results: Do you use Links and how do you style them?

OI Survey Results: Do you use links in email copy and how do you style them.

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