PalauCEO
All About Email Marketing

As an Email Marketing Consultant, Alexandra is passionate about email because of its flexibility between technology, analytics, and human behavior. With two decades of experience in conceptualizing and managing high-impact email marketing programs for multi-billion dollar Fortune 100 and Fortune 500 companies, she has the insider knowledge and skill-set to engage existing and potential customers in a highly personalized way.

She led the email marketing strategy and execution at Carnival Cruise Lines, Spirit Airlines, NBCUniversal Telemundo, Perry Ellis International, and more.

Alexandra is from Puerto Rico and lives in South Florida. She is currently focused on helping eCommerce businesses generate even more revenue through email automation and customized email strategies. 

Connect with Alexandra on LinkedIn

 

When Gamification in Email Sign-Up Forms Misses the Mark

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In the world of digital marketing, we're always on the lookout for the next big thing that'll improve our engagement and grow our lists. That's where the idea of gamifying sign-up forms caught my eye. It sounded like a game-changer—literally. The plan? Make signing up as fun as playing a game,...

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One Voice, Two Channels: Unifying Your Social Media and Email Marketing Efforts

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Let's take a moment to consider a universal truth in our digital age: we're all trying to be heard. In a world flooded with content, messages, and countless brands fighting for attention, standing out can feel like a monumental task. Think about it. Social media gives us a vibrant, dynamic platform...

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Get More Clicks: Secrets of Effective CTAs in Emails

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If you're like me, you understand the importance of every element in your email marketing campaign. Every piece plays its role, from the compelling subject line to the captivating body text. But let's focus today on a component that often doesn't get the attention it deserves, yet holds monumental importance –...

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Text Message Marketing SMS or MMS – Which One Gets the Sale? [Case Study]

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The business of advertising and marketing is constantly changing. As marketers and business operators, we are tasked with finding the most effective marketing channels and techniques. The current medium taking off for small and large businesses is text message marketing. With open rates of around 80%, it’s no wonder why this...

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