Sella Yoffe 2023 04

Email Deliverability and Email Marketing Expert

Podcaster & Blogger @ CRM.BUZZ

Helping companies, startups, and ESPs with email deliverability, email authentication, and email strategy.

Who is responsible for your deliverability?


Excellent tools. Poor deliverability? Twice a year, the website EmailToolTester compares the deliverability of different email platforms. For example, according to their report from January 2024, HubSpot, one of the most commonly used email platforms among startups, ends up with an unappealing score: "poor deliverability". The method used to make the...

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The Nigerian prince, the (fake) future, and the King


The DMA Consumer Email Tracker 2023 report states that email remains the preferred and trusted channel and the top choice for one-on-one communication. According to consumers, email surpasses all other marketing channels in terms of its effectiveness in various customer journey stages. This includes pre-purchase activities like receiving discounts, offers, product...

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Deliverability starts with a D (that’s DMARC)


What's DMARC got to do with deliverability?  You might have come across DMARC, which stands for Domain-based Message Authentication, Reporting & Conformance. It is an email protocol that many people are familiar with or even utilize. It presents a classic scenario of the "egg and chicken" situation. The recommended approach is...

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Deliverability Insights for All (and they’re free)


Imagine driving your car with the dashboard covered. You see the road ahead but can't see or hear any warnings or indicators telling you something is wrong with your car. There is no speedometer telling you that you are speeding. There is no way to know if the engine is overheating...

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11 Ideas for an Email Platform that Prioritizes Deliverability


The recent advancements in AI tools like ChatGPT and Midjourney have left many of us overwhelmed. It's no secret that even email providers such as Gmail have utilized AI for some time with their email filtering algorithms. This has led to discussions and articles about the future use of AI in...

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