Let’s address the elephant in the room that everyone’s going ‘Gaga’ about. Open AI’s Generative Language model - Chat GPT. In just a few months, it's become clear that Chat GPT could potentially bring massive disruptions to marketing, development, and search. Across conversations with my marketing colleagues at KITABOO, some common...
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A year back I started a new job as an Outbound marketing specialist in a demand generation team at Hurix . I call it the year of being uncomfortable… Transitioning from a product marketing to an outbound role was challenging but also interesting. A year into the role, I have seen...
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I am currently navigating the B2B SaaS world with Hurix digital. As part of our email marketing strategy, we decided to start a monthly newsletter for customers and potential prospects alike. At Hurix our products have a very niche audience, so a monthly newsletter will deliver specific messages to particular profiles....
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