Beyond the First Click: Exploring the Long Tail of Newsletter Engagement

mark-vihtelic-6aaHCgKoSoo-unsplash-600

Recently, I upgraded our newsletter software to introduce a new image-handling service, changing the domain for all image links in our newsletters. Why, you might ask? To give us more control of image rendering in the emerging world of AI. But that’s a topic for another day. But First, A Little...

Continue reading
  2219 Hits

5 reasons newsletters are a must for your B2B Business

09-Pitkar-Picture1

I am currently navigating the B2B SaaS world with Hurix digital. As part of our email marketing strategy, we decided to start a monthly newsletter for customers and potential prospects alike. At Hurix our products have a very niche audience, so a monthly newsletter will deliver specific messages to particular profiles....

Continue reading
  2871 Hits