WARNING: What you’re about to read might challenge your beliefs, shake your complacency, and make you rethink everything you thought you knew about email marketing. Consider yourself warned. I’m not here to sugarcoat the truth or coddle fragile egos. My mission is clear: to cut through the noise, the endless chatter,...

Recently, I upgraded our newsletter software to introduce a new image-handling service, changing the domain for all image links in our newsletters. Why, you might ask? To give us more control of image rendering in the emerging world of AI. But that’s a topic for another day. But First, A Little...

Four Truths for 2024 #1 - The Google Gauntlet and the Rise of Value Let’s talk about Google's HCU and manual penalties. It feels like every other day, there’s a new hoop to jump through. But here's the twist: This isn't about dodging penalties; it's about embracing the core of what...