Email has always been more than just "hitting send." With the constant evolution of digital communication, career opportunities in the world of email have expanded exponentially. If you're considering stepping into this realm or are just curious about what it entails, here's a comprehensive look at the roles, settings, and keys...
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Personalization. Automation. Metrics. Audience segmentation. Deliverability. And now, ChatGPT. These are the buzzwords that dominate discussions in the world of email marketing. The intriguing, sexy side of the job, if you will. But there's one more term that, though often overlooked and admittedly less glamorous, plays an equally pivotal role: documentation....
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