Kisha Anderson RobinsonKisha Anderson is a CRM and Email Marketing Automation consultant as well as a coach to early-career email developers and marketers. After a decade in service-oriented and creative careers, Kisha approaches CRM and Email marketing from a customer-centric perspective combined with a heavy focus on systems and processes.



How to Fail as an Email Consultant: 4 Fallacies That Thwart Your Success


“Wanna go on a road trip?”– my mom would randomly ask when we were kids. Of course, my little brother and I would yell “Yes!!!” We had no clue where we were going but we knew we’d have fun in the car, listening to music and playing the word game where...

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Where’s That Tab? ADHD and Working in Email with Tips on How to Leverage Your Strengths


While at an industry event, a group of us found ourselves bonding over a common thread: ADHD – or Attention Deficit Hyperactivity Disorder. We spent a few minutes groaning about our struggles. But then we turned our conversation towards the benefits our shared experience brings us in our professional lives. Email...

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More than Hitting Send: Your Email Career


Email has always been more than just "hitting send." With the constant evolution of digital communication, career opportunities in the world of email have expanded exponentially. If you're considering stepping into this realm or are just curious about what it entails, here's a comprehensive look at the roles, settings, and keys...

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Unsexy But Essential: Why Documentation Matters in Email with Tips for Creating and Maintaining It


Personalization. Automation. Metrics. Audience segmentation. Deliverability. And now, ChatGPT. These are the buzzwords that dominate discussions in the world of email marketing. The intriguing, sexy side of the job, if you will. But there's one more term that, though often overlooked and admittedly less glamorous, plays an equally pivotal role: documentation....

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