Kisha Anderson is a CRM and Email Marketing Automation consultant as well as a coach to early-career email developers and marketers. After a decade in service-oriented and creative careers, Kisha approaches CRM and Email marketing from a customer-centric perspective combined with a heavy focus on systems and processes.
Personalization. Automation. Metrics. Audience segmentation. Deliverability. And now, ChatGPT. These are the buzzwords that dominate discussions in the world of email marketing. The intriguing, sexy side of the job, if you will. But there's one more term that, though often overlooked and admittedly less glamorous, plays an equally pivotal role: documentation....
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