OI member Adeola Sole is an experienced CRM and email marketing consultant with a demonstrated history of working with luxury e commerce brands. Skilled in sales, strategy, life-cycle processes, data management with a splash of digital. She can help you establish and grow your database base well as optimise your email communications and increase retention through customised, targeted campaigns.
The world of AI seems to be having a moment right now. There isn’t a blog post out there that hasn’t mentioned it, and this I’m afraid is no different. Email marketing has always utilised the power of AI just in a more innate way. From personalised recommendations to predicted time...
We all know that sales are important - that's partly the reason why we’re here right? To improve sales and increase year-on-year revenue. But what about community? We’re in an era where knowing a company’s values, having a sense of belonging, and feeling connected are key drivers for many people. Shifting...