Nespola Lantz Jennifer 2023 03Jennifer is an email geek through & through. She has been a champion of email best practices, fighting abuse & helping good senders navigate the often choppy waters of email for 17+ years.

Before coming to Kickbox, she ran the deliverability team at Zeta where she managed client setups, authentication, remediation, & deliverability strategy.

Now she's running deliverability consulting at Kickbox and is co-chair of the Technical committee at M3AAWG.

Unsubscribe Your Way to Better Deliverability

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I found the silver bullet! The one that will guarantee you inbox placement! The elusive, but oh so powerful, UNSUBSCRIBE … (pause for dramatic effect) Ok, maybe announcing it as the ‘silver bullet’ and a ‘guarantee’ was a bit much and maybe a tad bit of an overstatement, BUT hear me...

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The Deliverability Keystone and It’s 4 Legs

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What determines your deliverability performance? I’ve seen a bunch of different images trying to explain this visually, each with their own pillars or cornerstones. None of them are wrong, but they can get too into the weeds. I argue that what determines your deliverability can be simplified and anchored into one...

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When Cold Email Ices Your Marketing Program

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This is a story about how you may unknowingly be a spammer. Ok, let me rephrase, you may unknowingly look like a spammer. And I say spammer because nowadays in the mailbox providers' eyes, unwanted mail is spam mail. SOME BACKGROUND I consult with a number of different senders with different...

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  935 Hits

Recession-proof Your Deliverability

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With a near certain recession in the future, at least according to the Bloomberg Economic Model, a lot of uncertainty hovers in the air for businesses, individuals, and families. 2023 may feel like the start of yet another bleak year, sweeping layoffs in Big Tech  at the end of 2022 from...

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Whew! Gmail's Campaign Guidelines for Political Email

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It started with a letter to the FEC, then took us on a whirlwind of emotion through the landscape of political email, and has landed us back to where we began. And where was that? With best practices. In June, Axios posted an article detailing Gmail’s move to allow political spam...

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  1579 Hits

11 Communications Tips for a Business Crisis

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Last year, one of my littles made a trip to the emergency room. Throughout 98% of the experience, I felt widely out of control; especially since my job as a deliverability specialist requires me to be the one with the answers or at least with the means to find the answers....

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  1014 Hits