Whew! Gmail's Campaign Guidelines for Political Email

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It started with a letter to the FEC, then took us on a whirlwind of emotion through the landscape of political email, and has landed us back to where we began. And where was that? With best practices. In June, Axios posted an article detailing Gmail’s move to allow political spam...

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Gmail & The FEC:  High Noon For Email?

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While movie Westerns have largely gone out of style (replaced by superhero films?), they’ve left a useful collection of archetypes floating around the meme-o-sphere. When the news of Google’s offer to route authorized political emails to the inbox started breaking, the cliché of the ‘Bad Sheriff’ popped to mind. If you’ve...

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