KomalhKomal Helyer, VP of Marketing, Pure360

Award winning Komal has over 20 years experience in email and digital marketing. VP Marketing at Pure360, Komal leads the Go-to-Market, Retention and Brand strategies at Pure360.

A passionate email marketer, Komal is also Chair of the DMA Email Council. As a key industry thought leader and events speaker, Komal is also a sub Editor @ The Modern Retail and writes for many other publications.  

Komal's passion to support greater diversity in the workplace is the driving force behind her commitment to mentoring individuals in the industry, she is also a Mentor @The Girls Network. 

She has been nominated for many awards and was proud to win Corporate Woman of the Year '19 at the Business Woman's Excellence Awards and to be awarded a Top 50 CX Star accolade in 2021.

6 B2C Marketing Automation Best Practices

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B2C is one of the most exciting types of marketing. But also one of the most changeable. Advances in technology. Increasing consumer demands. And changing buying habits certainly keep B2C marketers on their toes. Keeping up and implementing the latest trends can be time-consuming. Fortunately, marketing automation can ensure audiences receive...
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4 ways to ensure your email marketing gets the kudos it deserves

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I’ve been listening to brand side email marketers a lot over the last 20 years. They’re frustrated. They are resource and time poor. And on top of that, for many, email is one of the last channels to be given much attention. Leadership aren’t much interested, sales just wants marketing to...
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