How to apply the 6 principles of persuasion to email marketing

bannon-morrissy-2N8Axo4z0ic-unsplash-for-OI

Back in 1984, Robert Cialdini published a book called “Influence: The Psychology of Persuasion”. Today, the book is famous for its exploration of factors that affect the decisions that people make, notably when it comes to sales, marketing, and purchasing. These factors can also be incredibly powerful when utilised within email....

Continue reading
  3367 Hits