Tom Profile PicTom Wozniak is the head of Marketing and PR for OPTIZMO Technologies, delivering the industry’s most powerful platform for email compliance and suppression list management to clients throughout the U.S. and around the world.

Tom has over 20 years of experience in email, affiliate, and various other digital marketing channels.  Prior to OPTIZMO, he was VP of Marketing at SpotX, headed up marketing at Media Breakaway, and held senior leadership roles with Trueffect and NextAction, among other companies.  He regularly writes for several industry publications and speaks at various affiliate and email marketing industry events.

How Email will Thrive in a More Privacy Centric World

jason-dent-JFk0dVyvdvw-unsplash
Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will demonstrate how much consumers value their privacy and others that show how much consumers enjoy marketing that is...
Continue reading
Tweet
  871 Hits
  0 Comments

3 Things to Watch in Email Marketing in 2021

mostafa-meraji-cUxF-FcFwL4-unsplash
Here we are in 2021, getting ready to celebrate the 43rd birthday of email marketing. Who would have guessed back in 1978 that email would become the first digital marketing channel, helping to pave the way for every other digital channel in the next four decades? Maybe even more impressive is...
Continue reading
Tweet
  773 Hits
  0 Comments

How Did 2020 Impact Email Opt-Out Activity?

Opt-out
For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports, white papers, and infographics released every year by various companies in the email marketing industry, the vast majority focus on email activity...
Continue reading
Tags:
Opt-Out Unsubscribe
Tweet
  665 Hits
  0 Comments

Email Opt-Out Benchmarks

AdobeStock_186728822-200
Earlier this year, I wrote a post for Only Influencers on Turning a Negative into a Positive which highlighted the value of analyzing the negative marketing signals generated by every email campaign (opt-outs, spam complaints, non-responders, etc.). I thought I would build on that topic just a bit before 2020 comes...
Continue reading
Tweet
  872 Hits
  0 Comments

4 Creative Uses of Video in Email

video-200
On a recent OI-members-only Live Zoom discussion we spent some time talking about how to leverage video in email campaigns. The conversation was spurred by Tejas Pitkar’s (Netcore) recent OI blog post and there were a lot of great ideas brought up by the group. So, I thought it would make...
Continue reading
Tags:
Video in email hubspot optizmo tom wozniak
Tweet
  1447 Hits
  0 Comments

Turning a Negative into a Positive

neg-pos-200
As email marketers, most of us are focused on how our campaigns perform. Even if our emails aren’t specifically designed to drive leads, sales, or other recipient actions, we still monitor key metrics like Open Rate to at least determine if recipients are looking at the message.  For those email marketers...
Continue reading
Tags:
negative marketing signals opt-out requests non-responsders
Tweet
  1605 Hits
  0 Comments