Frady: An Honest Look at Your Career in Email Marketing

Frady: An Honest Look at Your Career in Email Marketing

Being an email marketer is a wonderful career choice. Email marketers are usually key drivers of a company’s revenue and – even more importantly - marginal profit. Being part of a team that continually captures the sentiment and actions of the consumer is a fun space to occupy. Plus, there are enough new technologies in play that make email marketing invigorating.

Continue reading
Recent Comments
Peter Duffy
Hi Bob, This is a really excellent article - thank you Many B2C brands are keen to explore Machine Learning, and Email marketin... Read More
Wednesday, 07 June 2017 15:57
  2913 Hits
  3 Comments

Jennings: The Blueprint for Better Email Performance Testing

Jennings: The Blueprint for Better Email Performance Testing

“The most important work in the vocabulary of advertising is TEST. Never stop testing and your advertising will never stop improving.”

David Ogilvy
Founder, Ogilvy and Mather
Considered the Father of Advertising

Sending an email marketing message is easy. But boosting bottom line performance from send-to-send -- that’s a little more difficult. The key to success here is testing.

If you’re not doing any performance testing, now’s the time to start. If you are already doing regular testing, commit to upping your game. Either way, here’s a quick walk through the process my team and I follow to help guide you.

Continue reading
  4805 Hits
  0 Comments

Are Chatbots the Future of Email? Unboxing Personic

Are Chatbots the Future of Email? Unboxing Personic

What if you could guarantee that you would have 100% deliverability and 3x the open rate for your email marketing programs? That is the promise of some new technology being developed to help marketers deliver the content of their emails in the format preferred by a large segment of the population: chatbots. 

Continue reading
  2635 Hits
  0 Comments

Why Are Top E-Retailers Still Struggling With Email?

Why Are Top E-Retailers Still Struggling With Email?
Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined , email remains a top priority for marketers across industries. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel. However, recent research shows that even the...
Continue reading
  2156 Hits
  1 Comment

SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit

SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit
  Last month Only Influencers and Rising Media produced the 3rd Email Innovations Summit, our second one in Las Vegas. It was an incredible gathering of email marketers from around the world at what is becoming the email marketing industry’s family reunion. As the first conference for email marketers that’s...
Continue reading
  2461 Hits
  0 Comments

Latest Email Innovations: May 2017

Latest Email Innovations: May 2017

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

Continue reading
  1579 Hits
  0 Comments

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase: 

Continue reading
Recent Comments
David Carpio
Good article and findings! Thanks Chris! One question came to mind while reading through the results: would either of the bette... Read More
Thursday, 04 May 2017 18:14
  3027 Hits
  2 Comments

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

The most visible of these industries is transportation, where you can already see self-driving cars being tested (at least in California) and brands like Tesla have already included some self-driving functionality in their production models.

There is also talk in marketing circles about how AI is already impacting our efforts. For the most part, however, we’ve found this to be wishful thinking. Don’t get us wrong—AI will indeed come to marketing and will have a big impact. But today’s hype is mostly that, as very few marketers are set up to take advantage of AI. We are, unfortunately, still in a world where consumers feel they get too much email and marketers feel like few, if any, of their messages are read.

Continue reading
  2307 Hits
  1 Comment

Richelo Killian: 10 Tips For Delivering Your Messages To The Inbox

Richelo Killian: 10 Tips For Delivering Your Messages To The Inbox
When I first started writing this post, it was going to be a comprehensive guide to everything you need to do to get your marketing email messages to the inbox. The modest post quickly turned into a full-length book, and not just any book, but, a highly technical book talking...
Continue reading
Recent comment in this post
Bill Kaplan
Nice overview of deliverability but it's missing the most critical factor, which, at the end of the day, governs whether your emai... Read More
Wednesday, 19 April 2017 15:02
  3112 Hits
  1 Comment

Matt Williamson: Busting the ROI Myth

Matt Williamson: Busting the ROI Myth
In this day and age, digital marketers have the ability to be pickier than ever when it comes to new software. For every marketing problem, there are at least a handful of solutions to choose from; however, they all come with a price attached. One of the most painstaking jobs...
Continue reading
Recent comment in this post
Bill McCloskey
My brain just grew. Thanks, Matthew!
Thursday, 27 April 2017 18:59
  4087 Hits
  1 Comment

David Baker: Consumers have changed, so why hasn’t your marketing?

David Baker: Consumers have changed, so why hasn’t your marketing?

Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching connected TVs, the email experience hasn’t changed a lot, outside of location.  Looking through rose colored glasses tells us the ROI is still significant, and a mainstay for virtually every marketer that has a digital presence, which has led to a consistent, but not that impressive industry growth over the last decade.   The bad news is, it’s not grown proportionate to other advertising channels as a percentage of total marketing spend.

Continue reading
  2340 Hits
  0 Comments

Best Email Marketing Pitches of the Week

Every Friday, Members of Only Influencers get to pitch their latest tools and products to the OI membership. Here are this week's best pitches: 

Continue reading
  2445 Hits
  0 Comments

Jessica Best: 6 Steps to Putting Data to Work in Email

Jessica Best: 6 Steps to Putting Data to Work in Email

It’s now 2017. We marketers have been chanting for “More data!” for years… and I think we can agree: we got it. Marketers use between 3 and 15 (!) data sources in their marketing, and the problem more often than not is that it doesn’t all live somewhere we can get to it or make sense of it.

Continue reading
  4021 Hits
  0 Comments

Open Moves

om-logo-400x150_preview_300
We are an ROI focused email marketing agency. We specialize in email strategy, creative designs, marketing automation and platform integrations. We deploy campaigns using the top email platforms and have partnered with hundreds of B2B and B2C clients since 2001. https://openmoves.com/email/services/
Continue reading
  1911 Hits
  0 Comments

First-Person Marketing: Why It's Here and Why You Should Embrace It

First-Person Marketing: Why It's Here and Why You Should Embrace It

From time to time, the discussion on the Only Influencers' Email list turns to whether we as marketers need to be complex or not. Some email marketers say "Blast away!" Others say, "Let's be smarter than the average bear."

Let's get one thing straight right away: if you see yourself as a button-pusher, and if your email strategy is just to blast out campaign after campaign, this article is not for you. Unless you hunger for more. In which case, stick around.

Continue reading
  5151 Hits
  0 Comments

Talavera: When You Are Your Company: Sanity Tips for the Solopreneur

Talavera: When You Are Your Company: Sanity Tips for the Solopreneur

This month marks my 14-year anniversary of self-employment with Synchronicity Marketing and represents an important milestone: my own company is now the one I’ve worked for the longest.

Continue reading
  1800 Hits
  0 Comments

Gretchen Scheiman: Know Your Customer Journey

Gretchen Scheiman: Know Your Customer Journey

In the middle of rushing to send the latest announcement, update, sale email or whatever, it can be easy to forget the “who” and the “why”. But to maximize results, marketers need to know their audience well enough to know who they are sending to, and why that message will be important to that person. Do this by creating a customer journey for each segment of your audience.

Continue reading
  2071 Hits
  0 Comments

Special Email Innovations Summit Preview

Special Email Innovations Summit Preview

The Email Innovations Summit is just weeks away. And this year we've been able to assemble a world class lineup of speakers to take your email marketing career to the next level. Here is just a small sample of this year’s incredible list of instructors and speakers. Register Early to Save and use the promo Code "ONLY" to get a additional discount just for readers of the OI newsletter

Continue reading
  1298 Hits
  0 Comments

Paul Airy: 5 HTML Typography Tips

Paul Airy: 5 HTML Typography Tips

Paul Airy is the author of "A Type of Email: A handbook for working with HTML typography in email" and will be presenting a Post-Conference Workshop in HTML Typography in Email (Advanced) at this year's Email Innovations Summit

Continue reading
  3281 Hits
  0 Comments

Jeanne Jennings: Scientific Method: Thou Shalt Not Make Changes Without Testing Into Them

Jeanne Jennings: Scientific Method: Thou Shalt Not Make Changes Without Testing Into Them

“I have more than enough time to do everything I want to do to make my email marketing program more effective.”

-- said no email marketer ever 

Continue reading
  3458 Hits
  0 Comments
Supercharge Your Email Marketing Programs

Stay On Top of Your Game

The Free OI Newsletter Delivered to your Inbox Each Week

Subscribe to Get:

  • Cutting-Edge Email Marketing Tips and Tricks
  • Product Reviews
  • The Latest Email Marketing Jobs
  • Industry News