When the Sh*t Hits the Fan

When the Sh*t Hits the Fan

Anyone who has been in the email marketing industry for any length of time has had this experience: that sinking feeling when you realize that something has gone wrong. Very wrong. Email can be one of the more complicated marketing channels strictly from a technical sense and when your program does something unexpected, or catastrophic, how do you recover? 

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Creepiness Comes in Many Forms. Don't Be Creepy!

Creepiness Comes in Many Forms. Don't Be Creepy!

If you work in B2B, getting spam is a daily occurrence. Not just the typical spam that vanishes into your junk file, but unsolicited one-to-one emails that are just as worthless.  

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“It’s Just Not Pony Enough”: 6 Tips for Improving Communication Between Marketers and Creatives

 

jennings pony"It’s just not pony enough.”

Marketing Manager
My Little Pony

The quote above was the full extent of creative feedback to an email my creative team and I developed for Hasbro’s My Little Pony group back in the early aughts.

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Exclusive First Look: Unboxing eDataSource's Delivery Index

Exclusive First Look: Unboxing eDataSource's Delivery Index

Today we are excited to give you an Only Influencers EXCLUSIVE: the first look at eDataSource’s Delivery Index tool which is launching this week. Delivery Index is similar to products such as Return Path’s excellent Sender Score tool, which has been an industry standard for many years. I sat down this week with eDataSource CEO, G.B. Heidarsson who gave me a pre-launch walkthrough of the product.

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Jessica Best: Email List Growth 2.0: Why You Should Be-Friend the Media Team

Jessica Best: Email List Growth 2.0: Why You Should Be-Friend the Media Team
We know that email is a money-printing machine. (Flash to the hundreds of articles that quote the outrageous and unbeatable Return on Marketing Investment.) As I often say with clients and at conferences, “Why wouldn’t you stand in front of the email marketing machine and just put in all your...
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Bill McCloskey
Great article Jessica. Thanks!
Wednesday, 28 June 2017 14:26
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Horvath: To Suppress or Not? Segment!

Horvath: To Suppress or Not? Segment!

List size is a metric that is ridiculous on its own. As every Email Marketer knows, it’s not about the size of the list, but the quality.

The battle over when to suppress users is age old, commonly fought between those who are focused on the size of the list, and those on the email side who understand that inactives hurt deliverability.

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Chuck Davis
Bravo Jody. This is right on and well said. Great Job. Readers - About Jody. Jody is one of the most aggressive in pursuit of ... Read More
Wednesday, 21 June 2017 14:43
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Kath Pay: 5 Ecommerce Customer Segments to Automate and Engage with Email

Kath Pay: 5 Ecommerce Customer Segments to Automate and Engage with Email

Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer's data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location.  

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The Best of the Friday Pitches: June Edition

The Best of the Friday Pitches: June Edition

Each week, the Only Influencers members get to pitch the membership on their latest and greatest tools, services, and studies. Here is the June edition of the Best of the Friday Pitches:

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Frady: An Honest Look at Your Career in Email Marketing

Frady: An Honest Look at Your Career in Email Marketing

Being an email marketer is a wonderful career choice. Email marketers are usually key drivers of a company’s revenue and – even more importantly - marginal profit. Being part of a team that continually captures the sentiment and actions of the consumer is a fun space to occupy. Plus, there are enough new technologies in play that make email marketing invigorating.

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Peter Duffy
Hi Bob, This is a really excellent article - thank you Many B2C brands are keen to explore Machine Learning, and Email marketin... Read More
Wednesday, 07 June 2017 15:57
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Jennings: The Blueprint for Better Email Performance Testing

Jennings: The Blueprint for Better Email Performance Testing

“The most important work in the vocabulary of advertising is TEST. Never stop testing and your advertising will never stop improving.”

David Ogilvy
Founder, Ogilvy and Mather
Considered the Father of Advertising

Sending an email marketing message is easy. But boosting bottom line performance from send-to-send -- that’s a little more difficult. The key to success here is testing.

If you’re not doing any performance testing, now’s the time to start. If you are already doing regular testing, commit to upping your game. Either way, here’s a quick walk through the process my team and I follow to help guide you.

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Are Chatbots the Future of Email? Unboxing Personic

Are Chatbots the Future of Email? Unboxing Personic

What if you could guarantee that you would have 100% deliverability and 3x the open rate for your email marketing programs? That is the promise of some new technology being developed to help marketers deliver the content of their emails in the format preferred by a large segment of the population: chatbots. 

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Why Are Top E-Retailers Still Struggling With Email?

Why Are Top E-Retailers Still Struggling With Email?
Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined , email remains a top priority for marketers across industries. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel. However, recent research shows that even the...
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SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit

SPECIAL REPORT: Recap of the 2017 Las Vegas Email Innovations Summit
  Last month Only Influencers and Rising Media produced the 3rd Email Innovations Summit, our second one in Las Vegas. It was an incredible gathering of email marketers from around the world at what is becoming the email marketing industry’s family reunion. As the first conference for email marketers that’s...
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Latest Email Innovations: May 2017

Latest Email Innovations: May 2017

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

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Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

Exclusive Poll Results: Email Opt-in Practices Following an Online Purchase

The following are the results of a recent poll by Marketing Democracy and Only Influencers: what are marketers opt-in practices following an Online Purchase: 

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David Carpio
Good article and findings! Thanks Chris! One question came to mind while reading through the results: would either of the bette... Read More
Thursday, 04 May 2017 18:14
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David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

The most visible of these industries is transportation, where you can already see self-driving cars being tested (at least in California) and brands like Tesla have already included some self-driving functionality in their production models.

There is also talk in marketing circles about how AI is already impacting our efforts. For the most part, however, we’ve found this to be wishful thinking. Don’t get us wrong—AI will indeed come to marketing and will have a big impact. But today’s hype is mostly that, as very few marketers are set up to take advantage of AI. We are, unfortunately, still in a world where consumers feel they get too much email and marketers feel like few, if any, of their messages are read.

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Richelo Killian: 10 Tips For Delivering Your Messages To The Inbox

Richelo Killian: 10 Tips For Delivering Your Messages To The Inbox
When I first started writing this post, it was going to be a comprehensive guide to everything you need to do to get your marketing email messages to the inbox. The modest post quickly turned into a full-length book, and not just any book, but, a highly technical book talking...
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Bill Kaplan
Nice overview of deliverability but it's missing the most critical factor, which, at the end of the day, governs whether your emai... Read More
Wednesday, 19 April 2017 15:02
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Matt Williamson: Busting the ROI Myth

Matt Williamson: Busting the ROI Myth
In this day and age, digital marketers have the ability to be pickier than ever when it comes to new software. For every marketing problem, there are at least a handful of solutions to choose from; however, they all come with a price attached. One of the most painstaking jobs...
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Bill McCloskey
My brain just grew. Thanks, Matthew!
Thursday, 27 April 2017 18:59
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David Baker: Consumers have changed, so why hasn’t your marketing?

David Baker: Consumers have changed, so why hasn’t your marketing?

Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching connected TVs, the email experience hasn’t changed a lot, outside of location.  Looking through rose colored glasses tells us the ROI is still significant, and a mainstay for virtually every marketer that has a digital presence, which has led to a consistent, but not that impressive industry growth over the last decade.   The bad news is, it’s not grown proportionate to other advertising channels as a percentage of total marketing spend.

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Best Email Marketing Pitches of the Week

Every Friday, Members of Only Influencers get to pitch their latest tools and products to the OI membership. Here are this week's best pitches: 

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