Dela Quist: Why so many CMO’s underestimate Email Marketing

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“Numbers have an important story to tell. They rely on you to give them a voice.” Stephen FewThis is an article that wrote itself. It started out as a rant about the relentless negativity surrounding the email channel and how everyone under estimates its importance to the digital ecosystem. As I...
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Matthew Dunn
The Domo graphic does not represent data visually - it's just a spatially-arranged set of labels, where 13 new songs on Spotify = ... Read More
Wednesday, 06 March 2019 17:23
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Watson: Is Using noreply Really So Bad?

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Email pundits frequently pour scorn on brands that send email marketing from a noreply@ email address. Passions run high with noreply.One email pundit said on Twitter about use of noreply@; “when I personally find ‘we don't want to hear from you’, I mostly start to ignore the brand”.But what’s the consumer...
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Connext Digital

Connext Digital
Connext Digital is a full-service digital agency that focuses on reaching the right person for the purposes of new customer acquisition and being able to improve our clients current data assets through our best of class digital data solutions. We are experts in email marketing, mobile marketing, mobile inApp marketing, all while being able to help...
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An OI Discussion: The Influencers Break Down a Case Study: Email Performance, Lists and Staffing

JeanneJenning
Jeanne Jennings: This week’s discussion is centered around last week’s case study on email performance, lists and staffing. If you haven’t had a chance to read it yet you can find it here: Interactive Case Study: Email Performance, Lists and Staffing.We raised a lot of questions about next steps in the...
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Talavera: What Makes for an Email Marketing Unicorn or Dream Team – and Do They Exist?

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Now that email has been a legitimate marketing channel for two decades there’s an entire generation of professionals who have grown up with it and in it. In fact, they’ve never known marketing without email which has made for an interesting evolution – or is it merely urban legend?  The illusory...
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Marriott: The 10 Best Emails of 2018

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At Marketing Democracy we’re all about email marketing.  We work with some of the biggest email marketers in the industry helping them navigate the complex and critical ESP vendor selection process.  But when we’re done for the day guiding our clients, we revert to being consumers and email subscribers like everyone...
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Baker: Will 2019 Be the Year of Machines?

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I’ll start out this discussion track with a cartoon from Marketoonist Tom Fishburne and a general assumption that machine learning/AI is something you will look at, explore or invest in at some point in 2019. According to most analysts' reports, this is one of the hottest topics and investment areas for digital...
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Peter Duffy
This is a really terrific article. Thank you, David! Yes, machine learning has now reached the point where every consumer interac... Read More
Thursday, 17 January 2019 08:51
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Sellup

Sellup
SellupSellUP is full service email marketing agency that focuses on data analysis and strategy to help increase email revenue. SellUP works over 20 Customer Data Platforms and Email Service Providers to conduct proven and time tested techniques which include, but are not limited to, A/B/n testing, segmentation, time optimization, etc. SellUP...
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Alchemy Worx

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Established in 2001, Alchemy Worx is a global email marketing agency. They are the leading provider of Intelligent Automation, a pan-ESP solution that automates message delivery, content, analytics and optimization so their clients can send highly personalized messages to everyone all the time. Clients include Fortune 100 companies.alchemyworx.com
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Tiffany: Verbalising Email – How Will Voice Tech Change Email Marketing?

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If there’s one thing that brands are likely to embrace in 2019, it’s voice technology. Instinctive, intuitive, pervasive, and accessible, voice technology is set to interweave into our lives more than we ever thought possible. Through voice assistants like Alexa and Siri we can engage with cyberspace without ever having to look...
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Jennings: Interactive Case Study: Email Performance, Lists and Staffing

JeanneJenning
When I was in graduate school, we did a lot of case study learning – and I loved it! Now that I’m an adjunct professor (Hoya Saxa!) I use case studies with my students. And when Bill asked me to lead a discussion on Only Influencers, I thought it might be...
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OI Discussion: What is Holding your Email Marketing Program Back?

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Tim Watson: Hello EveryoneHere goes for the 4th in the series of weekly OI discussions.What is holding your email marketing back? I’m sure most of you know what you’d like to get done.I meet lots of smart people, both at the brands I work with and when speaking at events. I often find that...
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Morgan Stewart: The 7 Keystones of Email Marketing Excellence

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Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate...
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OI Discussion: Email Attribution

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Kath Pay: Welcome to the second of the new format weekly Influencer discussions! Absolutely chuffed to be leading this discussion and I really hope we all get to share our trials and tribulations when it comes to both accurately measuring and attributing success for email. My thoughts are that by sharing what...
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Tim Watson: What’s holding email marketing back?

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The internet is full of articles with "must do" advice to improve email marketing. As we reach the end of 2018 you can expect a slew of articles with trends for 2019. More "must do" advice.Here are a few ways to improve email marketing, but you won’t find the reason email...
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David Daniels: Consumer Holiday Expectations Are In. The Greatest Gift This Season Will Be an Individualized Experience

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The results of The Relevancy Group’s annual Consumer Holiday Behaviors and Attitudes survey results are in. You can watch the webinar sponsored by Zeta Global on demand here, and I am happy to share these findings with the Only Influencer community.Consumer Holiday ExpectationsConsumers are more sophisticated and mobile than ever, and...
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OI Discussion: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance

Dela Quist: This week’s I’d like to open up a discussion around Batch & Blast something I wrote about last week for the OI bog titled: Forget Batch & Blast, it’s Fire & Forget Damaging Your Campaign Performance - Here’s WhyMost of you will have heard me point out that “more”...
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Kath Pay: The Challenges of Attribution in Email Marketing

kath_pay
Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does.But it is a topic that deserves much more attention. The...
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Unboxing: Kickbox

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Kickbox is a email verification company based in Dallas, Tx, with offices in New York City and London.  An important differentiator is that Kickbox is GDPR compliant. The technology was developed by a core team of engineers who have been building anti-spam technology for the last 12 years, and have owned...
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Derek Harding: Email Marketing: How Hard Can It Be?

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Car enthusiasts are likely familiar with Top Gear, a BBC television series that tests whether vehicles live up to their manufacturers' claims via outrageous stunts, races and epic challenges —like building an amphibious car, or converting a sedan into a space shuttle. “How hard can it be?” the hosts ask before...
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