Arrendale: Why Deliverability Matters

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If a tree falls in the woods, did it actually make a sound? If your marketing emails don’t land in the Inbox, will anyone ever see it? Delivering the right message, to the right buyer, at the right time will help get your email opened and, hopefully, convert a prospect to...
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Bill Kaplan
Great overview of the deliverability landscape, Chris. There is one critical piece of the puzzle that needs more attention, that ... Read More
Wednesday, 12 September 2018 21:49
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Poll Results: What Would You Do To Lower Your Email Sending Cost?

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We’ve all watched CPMs for email drop dramatically over the last five years.  But it seems that no matter how low CPMs go, marketers keep pushing for lower pricing. If this keeps up, it won’t be too long before ESPs will have to pay marketers to send their emails in order...
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Vernhout: The Pre-Holiday Email Warm-Up

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It’s hard to believe it’s already September and the holiday season is rapidly approaching. With all the changes we’ve seen in the mailbox provider (MBP) space and initiation of privacy legislation we’ve seen this year, this holiday season will bring new and unique challenges to your email program.Looking back at 2018,...
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Craig Swerdloff
Hi Matt. This is very helpful advice. Traverse's Reactivation solution is the perfect way to safely reengage with dormant email ad... Read More
Thursday, 13 September 2018 16:10
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Frady: ESP Marketing Stacks - Dead, Dying or Vibrant?

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One of the interesting developments in Martech has been the emergence of the ESP-centric marketing stack. Companies start off as email service providers then – because they have PII – start to say things like “wouldn’t it be great if we got customers to put ALL of their touchpoint efforts under one roof…let’s start gobbling up companies!” Companies then spend a lot of effort developing PowerPoints and videos that show a multi-touch, multi-channel customer marketing effort with customers so happy that it’s a no-brainer to buy into the vision.

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Guest — Corey Haines
Great read Bob. Couldn't agree more. Many of the legacy ESPs weren't built for the sheer amount of data that consumers produce tod... Read More
Thursday, 30 August 2018 18:10
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BEE | An email editor your users will love

           Give your users an email editor they will love.   400+ Paying customers ~500,000 Monthly user sessions 20 Languages supported       A make-vs-buy "no brainer" BEE Plugin is an AngularJS web plugin, easily and quickly embeddable in your SaaS application. It's highly configurable and...
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Is your organization more ‘IWBITWC’ or ‘ASNS'? How to balance marketing and product teams to build long-term success.

Marketing and product are different but complimentary teams in any business. As an employee and now as a consultant, I’ve seen first-hand how the balance between them can help or hinder an organization. Read on to learn how to determine whether your company leans more toward marketing or product, and how...
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Are Personalization and Dynamic Content Mistakes Costing You Sales?

 Research shows that marketers can see a 760% increase in revenue when they segment their email marketing campaigns. If you're not using advanced segmentation and dynamic content in your email marketing messages, then you're losing money and sales. It's that simple. Unfortunately, the process to use personalization and dynamic content isn't...
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Tiffany: Personalization in a post-GDPR world

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Marketers are reeling in a post-GDPR world. Use of our most vital tool – data – has been restricted. At the same time, 62% of consumers are demanding personalised experiences as standard. Something that’s impossible to produce without customer data. These two opposing pressures are making some marketers very worried. This doesn’t only affect the UK either, it affects every business. If you only have a single customer that is based in Europe, GDPR rules apply.

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Unboxing NeverBounce

NeverBounce is a Cleveland, OH based Email Verification company that began life as a digital marketing agency. 

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Phelan: Digital Marketing: It's Not Just About Email

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Having recently re-entered the job market (and thanks to Bill for the complimentary announcement here), I found myself looking back on the most recent phase of my career and realizing how much it has broadened my perspective on what mar-tech and ad-tech mean.You might know me as the pretty face who...
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Mike Hillyer

Hillyer
Mike has over twelve years of experience in designing, deploying, and supporting some of the largest email sending environments in the world for many of the largest ESPs and brands out there. Specialties include platform audits, platform selection, installation, upgrades, and training in Message Systems and PowerMTA.Contact: mike@emailninjas.io, 443-472-7226
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Case Study: How We Achieved a 1,200% Increase in Revenue for a Welcome Email

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Yes, you read that right. We’ve checked and rechecked the metrics a dozen times. With a technology swap and strategic changes to a client’s welcome email content, we achieved these outrageous results: a 1,196 percent increase in revenue per email delivered.

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Jenna Tiffany: The top 3 things to watch out for when using Marketing Automation

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Marketing automation is wonderful. It’s taken so much of the hard work away from marketing departments that it’s tempting to sit back, relax, and let the software run the show.

But let’s not forget that marketing automation isn’t there to replace human marketers. It’s there to enable them. The software can only work with what you give it, and it can only do what you tell it to. So it’s easy to make mistakes!

Here are three of the most common issues to watch out for when using marketing automation:

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Must Read: Even GDPR Can't Kill Email

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On rare occasions Only Influencers publishes an article so important to the future of email marketing and its stakeholders that we label it "Must Read". Todays rebuttal, written by Kath Pay and Tim Watson, of a recent CNBC article is one of those rare occasions.

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Andrew Kordek
Kath....amazing article and super helpful to everyone in the industry.
Wednesday, 11 July 2018 14:36
Kath Pay
Thanks Andrew! I really appreciate you letting me know.
Wednesday, 18 July 2018 09:34
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Unboxing: MessageGears

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MessageGears is an Atlanta-based ESP that works with large B2C Enterprise brands such as Expedia, Chick-fil-a, and Ebates. They have what they term a Hybrid system (that we will get into in a bit) which provides their main differentiation and selling point. They see the three main requirements for any ESP working with these types of clients to be:

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Kordek: Get the Attention and Investment Your Email Program Deserves

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I spend a lot of time speaking at conferences and events, which gives me the opportunity to talk with email marketers across the country. While the cities may change, I often hear a similar refrain: I’m understaffed and undervalued. People in my organization give very little attention to the email program .Every year I am continually tasked with growing lists and the program while budgets remain flat and patience amongst stakeholders wears thin.

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Katey Charles Communications

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Katey Charles Communications  is a thoughtful strategic partner that can help you with all facets of email marketing. As an innovative, flexible, service-oriented agency, we’ll take the time to really get to know your business and customize our services to meet your needs, full-service or à la carte. We offer: ·email strategy·list-building and segmentation·template...
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Blocks Edit

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Blocks Edit is CMS for branded email campaigns for your team to build custom designed emails without coding them. Implementation is simple and flexible, just add tags to your HTML to enable inline, drag and drop editing. Invite anyone in your company to make changes. Save time and increase output.
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A/B Testing That Lifts ROI: Not All Testing is Created Equal

JBest

It’s so prevalent in the industry that it’s become a running joke. When someone asks what the best, highest, fastest, most impactful tactic or strategy is? We say, “Let’s test it!” Not sure how to show your team that your brilliant idea is the right way to go? Better test it.

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4 Common but Serious Email RFP Mistakes

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RFPs have real consequences for your company, and possibly for your job. Here’s a list of 4 of the most common mistakes we’ve encountered when being be hired to salvage an email RFP.

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Guest — Kay Kerman
Great advice, Chris. Thanks for sharing!
Thursday, 21 June 2018 14:13
Chris Marriott
Thanks Kay!
Wednesday, 25 July 2018 18:04
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