Addressing Bias in AI for Better Marketing

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Artificial Intelligence (AI) appears to be going through a bit of a renaissance of late. With the explosion into the public eye of ChatGPT, DALL-E, and Midjourney to name just a few, it seems every tech company in Silicon Valley is becoming more public with their investments into the world of...

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Deliverability Insights for All (and they’re free)

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Imagine driving your car with the dashboard covered. You see the road ahead but can't see or hear any warnings or indicators telling you something is wrong with your car. There is no speedometer telling you that you are speeding. There is no way to know if the engine is overheating...

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Rising above the mundane: The power of human creativity in email marketing

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Summary: With AI creating time efficiency on many tasks, marketers can (and should) increase their focus on creating richer, more connected, and more customer-centric content. By adding personality and emotion to emails, we can develop conversations beyond simple communication. As an example, I explore how a hotel's well-crafted webpages and emails,...

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AI
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Is Cold Email Spam?

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Unsolicited emails, cold emails, and spam are a hot topic for the Only Influencers crowd as well as email professionals. There is a great deal of uncertainty regarding what constitutes spam, cold email, and illegal email. Many people mistakenly believe that all unsolicited or cold emails are spam, and that spam...

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Useful email marketing

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Recently I have been back in the air travelling again. Like many of us, it's been a long time since I got into a plane seat. But as with everything, you quickly get back into the same old habits and routines! What I have found interesting are my customer expectation levels....

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The impact of personalization on customer loyalty

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Personalisation is a phrase that every marketer is all too familiar with. But far from being a buzzword, personalisation has been proven to have a significant impact on customer loyalty. And businesses who invest in personalised experiences are benefitting from repeat purchases, customer loyalty, and brand advocacy. In this post I...

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When Cold Email Ices Your Marketing Program

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This is a story about how you may unknowingly be a spammer. Ok, let me rephrase, you may unknowingly look like a spammer. And I say spammer because nowadays in the mailbox providers' eyes, unwanted mail is spam mail. SOME BACKGROUND I consult with a number of different senders with different...

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Utilizing Email Activity Data to Improve your Email Marketing Performance

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The email marketing landscape is changing rapidly, and what worked years ago may not work today. ISPs now consider a variety of factors to decide if our emails reach their customers. As such, we must continuously strategize new initiatives to remain successful in this ever-evolving ecosystem. All ISPs strive to protect...

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Case Study: Using AI to Save Time on Email Creation

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Are you spending your working hours efficiently? Can you unlock the full power of email marketing and achieve the highest ROI possible with your current approach? If you read my previous article for OI, you already know that I’m a huge fan of the resource-efficient approach in marketing: I believe that...

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3 Tips for Using AI to Create Marketing Content

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I’m not usually one to make assumptions. There’s an old saying about what happens when you assume things (you make an a$$ out of you and me). But, I’m going to ignore that advice and assume that just about anyone reading this has now heard about Artificial Intelligence (AI) and how...

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What I Got Right and Wrong about the Future of Email Marketing

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With an updated and greatly expanded 4th edition of my book, Email Marketing Rules, out this month, I wanted to look back at the predictions I made about the future of email marketing in the 3rd edition nearly six years ago. I predicted 11 changes would occur in the next 10...

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Rethinking Outbound Emails: Why They Shouldn't Be Ignored in Your B2B Marketing Strategy

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A year back I started a new job as an Outbound marketing specialist in a demand generation team at Hurix . I call it the year of being uncomfortable… Transitioning from a product marketing to an outbound role was challenging but also interesting. A year into the role, I have seen...

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First Party Marketing Personalization is a Broken Model

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For at least a decade, posts and pundits have pushed the notion that personalization is a key — maybe “the” key — to email marketing. Personalization in digital channels seems like a logical, natural goal. People say they like being treated “more personally”.  So, marketing content that is more personal should deliver...

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25 Women We Appreciate on International Women's Day 2023

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It’s almost International Women’s Day, a day to recognize women who are achieving – and who are also helping other people, women and men, achieve. So here is our list of women whose accomplishments we applaud and appreciate – because they are all incredibly accomplished women who are paying it forward...

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Text Message Marketing SMS or MMS – Which One Gets the Sale? [Case Study]

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The business of advertising and marketing is constantly changing. As marketers and business operators, we are tasked with finding the most effective marketing channels and techniques. The current medium taking off for small and large businesses is text message marketing. With open rates of around 80%, it’s no wonder why this...

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CRM vs. Email Marketing: How CRM techniques can help us think differently about email

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In the B2C world what is the difference between CRM and email marketing? Nowadays the terms seem interchangeable. You only have to see many job ads that refer to CRM Manager who it seems sole responsibility is managing the email channel. Yet I would say there is a significant difference in...

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11 Ideas for an Email Platform that Prioritizes Deliverability

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The recent advancements in AI tools like ChatGPT and Midjourney have left many of us overwhelmed. It's no secret that even email providers such as Gmail have utilized AI for some time with their email filtering algorithms. This has led to discussions and articles about the future use of AI in...

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ESP
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2023 State of the ESP RFP Survey Results and Conclusions

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This is the third year that Only Influencers and Email Connect have conducted a brief survey with brands regarding their plans to switch vendors in the upcoming year. The survey was originally intended to measure the impact that COVID-19 had on brands’ plans to conduct ESP RFPs in 2020—2022. What we...

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Multi-Channel Marketing - Understanding Email’s Contribution to the mix

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Many companies struggle with attribution in general, but when it comes email the failure to measuring the true impact of email on their revenue is spectacular! As a result, the email team at most brands face a constant struggle for recognition and more importantly a fair share of available resource. The...

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Why I'm celebrating a thrilling/humbling moment here

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I had another topic queued up for my regular Only Influencers (OI) post, but I hope you will indulge me as I switch it out for some late-breaking news. I just received the ANA-Email Excellence Center's annual Thought Leader of the Year Award – an honor already bestowed on several long-time...

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