How Serendipity Enhances the Art of Personalisation

erik-brolin-sp7ir7Xrs9U-unsplash-600

In my previous Only Influencers post (When "One to Everyone" Email Messages Make Sense), I urged you to send “catch-all” campaigns to scoop up customers and subscribers who do not fit your segmentation criteria or triggered touch points. I am by no means saying that you should scrap your highly personalised...

Continue reading
  427 Hits