With over 10 years of experience in email marketing, Ramya Pingali is the Founder and Director of The Email Studio, a boutique agency that specializes in setting up and strategizing email and lifecycle programs for clients across different industries.
Ramya has a master's degree in International Business and Management and an executive education certificate in Digital Marketing Analytics from MIT Sloan School of Management.
Her key competencies include email marketing, CRM, lifecycle marketing, customer segmentation, stakeholder management, A/B testing, database marketing, and various email service providers and tools.
Ramya has successfully led and executed multiple email marketing campaigns, migrations, automations, and optimizations, delivering significant improvements in open rates, click rates, redemption rates, and sender scores.
She has also built a team of enthusiastic, smart, and hard-working individuals who share her passion for email marketing and customer engagement.
In the world of marketing, understanding customer behaviour is crucial for developing effective strategies that lead to higher customer engagement and improved business performance. One powerful model that aids in achieving this is the RFM model. RFM stands for Recency, Frequency, and Monetary Value, and it is widely used to segment...