nck.crawfordA CRM, Direct Marketing & Automation consultant with a specialism in email, Nicks mission is to help businesses win & retain customers with relevant & engaging marketing.

Drawing on over 15 years agency & client-side delivery experience across B2C & B2B, Nick created Twist Consultancy ( providing marketing strategy, delivery and training to improve how brands connect to people.

An elected member of the DMA Email council & Legal hub and IDM Tutor, Nick supports fellow practitioners across all things email from deliverability to testing to compliance.

IT’S ALL IN THE TELL. The power of vendor storytelling to brands.

I’ve recently been working on two interesting projects which have put me either side of the brand and vendor perspective. Having worked agency, vendor and client side it’s a very useful juxtaposition from which to develop my own consultancy delivery experience.Project 1. I’ve been working with a marketing platform solution provider,...
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