nck.crawford

Nick Crawford, Owner of Twist Consultancy

Nick's mission is to help businesses win and retain customers with relevant and engaging marketing by reshaping their strategy, delivery and training.

Working with B2C & B2B clients for over 15 years, he has developed a deep understanding of data-driven marketing & strategic planning with a specialism in email and its cross-channel integration. Recent client success has included doubling annual last click email revenue for a well known hotel brand.

An elected member of the DMA Email council and IDM Tutor, Nick supports fellow practitioners across the width of email skills needed from build, test, delivery and beyond.

If great email marketing is a blend of art and science, where has the art gone?

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60% of email marketers believe that their skills are below good45% of marketers report that half of all emails sent are not relevant86% of customers report that over half of emails they receive are not usefulSource: DMA Marketer & Consumer Email Tracker ReportsGiven the priority of email both from a consumer...
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IT’S ALL IN THE TELL. The power of vendor storytelling to brands.

nck.crawford
I’ve recently been working on two interesting projects which have put me either side of the brand and vendor perspective. Having worked agency, vendor and client side it’s a very useful juxtaposition from which to develop my own consultancy delivery experience.Project 1. I’ve been working with a marketing platform solution provider,...
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