nck.crawford

Nick Crawford, Owner of Twist Consultancy

Nick’s mission is to help businesses win and retain customers with relevant and engaging marketing by reshaping their strategy, delivery and training.

Working with B2C & B2B clients for over 17 years, he has a deep understanding of data-driven marketing & strategic planning. Experience spans across CRM, Direct Marketing & Automation, with a specialism in email and cross channel integration.

An elected member of the DMA Email council and IDM Tutor for their Digital Diploma. Nick also holds a Post Graduate Diploma in Digital Marketing from the Institute of Data and Marketing (IDM)

Dark Mode – a new layer of render complexity

alexander-andrews-vGCErDhrc3E-unsplash
Once upon a time we could test, learn, and implement without fear or bias. Knowing that our emails would look different for each reader, but happy to work with the majority view. This is no longer the case as this example highlights. Help wanted on what you’ve found, changed and decided...
Continue reading
Tags:
  502 Hits
  0 Comments

Data insight is not the whole puzzle. It’s only one piece

Metal-puzzel-200
Editor's Note: Nick will be leading a discussion on this article at a special, open-to-all OI Live Zoom Call on Thursday, March 25, 2021 from 12:00 noon to 1:00 PM ET. Register here.   Great marketing, that blend of art and science, is as much about knowing your customers emotional needs and...
Continue reading
Tags:
  654 Hits
  0 Comments

Develop a good ‘Creative Delivery Process’. Your key to meeting the brief with reduced stress

AdobeStock_266261475-200
Summary Using a defined creative delivery process with clear accountability across decisions and task, will ensure you produce the best campaigns with the minimum waste of time and effort. Have you ever found yourself having any of these conversations with colleagues or clients: “We need to do something, but we’re not...
Continue reading
  713 Hits
  0 Comments

Time to give your newsletter some love? A case study to help inspire.

AdobeStock_77605540-200
Summary What’s the purpose of your newsletter? Often one of the largest and most frequent sends from a brand, but often a compilation of message and objective, as it tries to do all things for all stakeholders. When trying to speak to all of your audience at the same time, what...
Continue reading
  1135 Hits
  0 Comments

If great email marketing is a blend of art and science, where has the art gone?

email-paint-drip
60% of email marketers believe that their skills are below good 45% of marketers report that half of all emails sent are not relevant 86% of customers report that over half of emails they receive are not useful Source: DMA Marketer & Consumer Email Tracker Reports Given the priority of email...
Continue reading
  2284 Hits
  0 Comments

IT’S ALL IN THE TELL. The power of vendor storytelling to brands.

nck.crawford
I’ve recently been working on two interesting projects which have put me either side of the brand and vendor perspective. Having worked agency, vendor and client side it’s a very useful juxtaposition from which to develop my own consultancy delivery experience. Project 1. I’ve been working with a marketing platform solution...
Continue reading
  2132 Hits
  0 Comments