Nick Crawford, Owner of Twist Consultancy
Nick’s mission is to help businesses win and retain customers with relevant and engaging marketing by reshaping their strategy, delivery and training.
Working with B2C & B2B clients for over 15 years, he has a deep understanding of data-driven marketing & strategic planning. Experience spans across CRM, Direct Marketing & Automation, with a specialism in email and cross channel integration.
An elected member of the DMA Email council and IDM Tutor of their Digital Diploma. Nick also holds a Post Graduate Diploma in Digital Marketing from the Institute of Data and Marketing (IDM)
60% of email marketers believe that their skills are below good 45% of marketers report that half of all emails sent are not relevant 86% of customers report that over half of emails they receive are not useful Source: DMA Marketer & Consumer Email Tracker Reports Given the priority of email...
I’ve recently been working on two interesting projects which have put me either side of the brand and vendor perspective. Having worked agency, vendor and client side it’s a very useful juxtaposition from which to develop my own consultancy delivery experience. Project 1. I’ve been working with a marketing platform solution...